Media Platforms Research Papers Samples For Students

English

Introduction
Social media are domain sites where people in any parts of the world can interact freely, using a mix of online multimedia, such as audios, videos, texts, photos, and so on. With social networking site, as they are oftentimes called, individuals can make and exchange digital or electronic contents as they engage messages, texts, audio, etc online. Because part of human nature is the need to communicate, whenever possible, better and faster, social media has brought a lot of changes in peoples’ lives.
As social media keep rising in demand, individuals and groups continue to embrace them. Because ...

Communication Techniques

Abstract
Communication is considered as an effective means to support the flow of information within and across the departments in an organization. The prevalence of globalization has intrigued the organizations to operate in different geographical regions due to which it has become critical for the organizations to maintain the adequate flow of information to support the work processes. Communication is also considered as a building block of the organization because it supports the managerial functions related to the planning, organizing and leading in an effective manner. The current paper enlightens the scholarly literature in which the techniques of communication ...

Seton Hall University

Abstract
Introduction
Politics has been a major driving force in the US economy and arguably all other economies in the world. It is therefore of little surprise that much of what is covered in the media and by journalists revolves around politics. The mainstream media has been the main means of communication between politicians and their supporters. For years on end, politicians have been using print, visual, and audio media to send messages and agendas to the people. These forms of media became instrumental especially during elections periods. They were the main means of reaching out to a large ...

Introduction

The First United Bank and Trust is a financial institution based in Maryland, U.S.A. that is known not only because of the quality and integrity of its banking services but also because of its commitment to customer service responsibilities, which it efficiently and effectively performs using social media strategies. This financial institution owns and maintains its own website with a lot of rich, dynamic, and interactive features that its clients need. The First United Bank and Trust also maintains a strong line of communication with its clients via the social networking platforms Facebook and LinkedIn, which are two of the biggest possible sites ...

Yves Saint Laurent is a French fashion designer renowned for making ready to wear clothing. Recently Yves Saint Laurent has changed the brand name to Saint Laurent Paris. The change in brand name to Saint Laurent Paris was introduced by the director Hedi Slimane. “Unfortunately, Hedi Slimane is no longer with the company (Phelps, 2016)” and the director is now” Anthony Vaccarello for Saint Laurent Paris (Milnes, 2016)”.
In the fashion world things are subject to change which is good in some ways. It depends on the timing of the change in the industry. To make sure the name ...

Social media has been one of the technological developments of this digital age, with people using this platform for networking with colleagues, hunting for new job opportunities, and staying in touch with family and friends. But terrorist groups, too, have tapped into the power of the Internet, in general, and social media, in particular, to further their agendas in ways that would not have been possible previously. Whether it involves Facebook, Twitter, YouTube, or any of a number of social media sites, terrorist groups have proven themselves adept at leveraging the power of social media to recruit and to ...

Introduction

Teenagers spend a big part of their free time looking for information on new fashion in the market hence advertisements content must always give the impression that such products are offered. Social media platforms, televisions, and movies are among popular information sources where the youths can find information on appealing products. Teens develop their general behavior by modeling the traits of others including their favorite actors which then influences their dressing codes. This implies that role models in movies, television programs and magazines as well as the trendy fashion advertised in social media platforms trigger consumption among teens. Since ...

For the purpose of this paper, the contemporary issue of choice is the increased use of social media in the workplace. Technological advancement has made it possible for employees of an organization to easily access their social media platforms such as Facebook and twitter. Currently, most companies have accepted and appreciated social media as a necessity in connecting people. Although initially this vice was banned, the same is not the case today. Many companies have adopted the practice, the extent to which they use such media to advertise their products and services (Zhong, 2016). Through platforms such as Instagram, ...

Introduction

Social media is an integral part of the marketing process for most businesses. Companies should adopt the trends that are available in the market to ensure that all customers are reached at any time of the marketing process. This paper will focus on how social media can be exploited by small-scale businesses to integrate to their marketing plans. The case study will be for Healthy Eyes Vision Center which is located in Texas.

Eye clinic background

The eye clinic deals with optometry and eye services. This is a private eye clinic that is located in two locations: Mexia, Texas and Fairfield which are ...

1. Project Proposal
1.1. Research Background
Media campaign has always been central consideration for any marketing plan. Trends of communication using different media have been undergoing steady evolution for the past several decades. Today’s marketing plan involves much more sophistications than ever before requiring companies to adopt state-of-the-art approach to it to maximize their chances of success (Napoli, 2011; Noll, 2007). The proposed research is going to revolve around the assessment of effective ways of collecting the required data for STA (a traveling agency) helping it develop its new marketing plan aligning to existing and emerging trends of ...

Abstract

Media companies utilize the media to provide information for the benefit of users. They also provide platforms for communicating information and sharing ideas. Multinational corporations are able to accomplish this on an international scale to an international audience. Comcast is such a media company. This research paper analyses the use of electronic media and Email in Comcast Media Company. This Media Company has made use of a wiki to streamline its websites to be user-friendly both to users and employees. In fact, the wiki the assimilation of the wiki into their websites has proven efficient. They have also used ...

Introduction

Customers and businesses have realized that flexibility in communication is among the best ways of reaching out to each other. The need for improved relations has contributed to organizations changing the way they do business in efforts to accommodate interactive platforms for responding to customer inquiries in real time. Online marketing is key to promoting effectiveness and efficiencies of how goods and services are offered to customers in ways to improve brand and customer loyalty. Among the major benefits offered by online marketing is the ability to easily reach out to global markets without incurring many costs in advertisements ...

This research was supported in part by a grant from the Sample Grant Program under any special circumstances under which this research is being done and considered.

Abstract

The importance of social media effects on families and communities has been determined by the research findings based on the investigation of existing literature. The principal objective of the study is to examine the influence of social media on our everyday life. Besides, another investigative goal is to identify possible consequences that social media may bring. Therefore, this study implies the utilization of both secondary research and primary research approaches. The expected ...

Abstract

Social media is changing the world marketing in various ways. Companies are using the social network to reach a broad range of customers. This paper defines social media and social marketing terminologies. Social media is any online platform where people can connect with friends, share pictures, photos, and messages either openly or through private messages. Social media marketing involves creating web traffic or attention on the social media platforms. In this regard, the traditional approach to marketing has since become less efficient. More people trust information shared on the social media just as they would to a word of ...

Honesty Statement

This paper is an academic work whose contents have been duly researched and written by the person or persons whose names and respective signatures are attached on the tail end of this academic honesty statement. The signature of the person or persons below shall constitute their pledge and acknowledgement that all of the contents appended in this paper are their own work unless stated otherwise or with the exception of parts which are properly documented. Additionally, the author or authors of this paper understand and accept that any act describing the following shall be considered as an act of ...

The use of social media has significantly increased with the last decade. This is as a result of both increased internet connectivity and numerous platforms for people to engage each other, at least online. Technological advancements in the area of information technology has led to the creation of Facebook, Twitter, WhatsApp, BBM, Instagram and Kik among others social media platform. It has also made it possible for millions of people to access and afford to purchase smartphones, iPhones and laptops for which makes communication easier and more convenient. This is a positive development as it has significantly reduced the cost and ...

This paper is adopts an analytic view on the various ways in which the media portrays women. The paper seeks to illustrate how media constructs the female gender and the influence it casts on the population. There is also an overview on my personal view on how media constructs the female ideal and the effects on the growing population. In general, the paper is attempts to instil the critical thinking by women on the way the media portrays the female gender. The sole purpose of the paper is to create awareness on women on how the media utilizes technological ...

Charlotte Supplements is a small-scale organization operating in Charlotte North Carolina (NC) selling over 6,000 products. The portfolio of the company includes supplements for vitamins, minerals, herbs, and sports edibles. Due to its scale, the company does not interact with the audience digitally regarding product information such as prices. Moreover, the company operates for a limited span each week (CS, 2017). The purpose of this paper is to propose a business model and a competitive strategy for overcoming this small-scale but a potential competition. The paper will explain the core concept of strategy briefly prior to the proposition. ...

Overview

Technology has both positive and negative implications on the lives of the people. The proliferation and advancement of technology tools have enormous effects on the lives of the people with respect to the odds of space and time thereby influencing the nature of social interactions. In particular, the technological advancements have direct effects on social evolution and social interaction across the globe, especially on the internet. The relationship between technology and social development results in the new realities of the individuals and the society. In particular, the relation between the society and technology encompasses the social networks sites, modern ...

Question 6.

The findings of the survey on where the product, wireless feeding device, would most likely to be purchased shows that most customers would buy the product from the supermarket followed by online and pet store respectively (Surveymonkey). The survey, additionally, shows that no customer would visit electronic product store to look for the wireless feeding device. It is imperative to note that this product targets middle-income employees who have full time jobs and are living in a city. These target customers have busy schedules and would probably use their free time to complete necessary tasks such as shopping for ...

Vivendi SA

Introduction
Vivendi SA has been the second largest entertainment provider in the entertainment industry and it incorporates complete control over its value chain in order to enhance the quality and efficiency of work processes (Vivendi, 2016a). The current paper aims to present the SWOT analysis of the company in accordance with the company’s internal and external strategic factors and core competencies. Furthermore, the paper also enlightens the recommendations in order to determine the adequate and feasible course of action for the company.

Key Internal and External Strategic Factors
The SWOT Analysis of Vivendi SA in accordance with the ...

“Food Advertising and Marketing Directed at Children and Adolescents in the US”

Mary Story & Simone French
Mary Story and Simone French raised certain important issues in the study devoted to the analysis of food advertising and marketing aimed to govern the opinions of children located in the United States. The authors stand to the position that the companies treat adolescents and children as the major partners in the promotion of the food or relevant goods in this industry. From this perspective, children become the primary objective for the managers of the companies that concentrate on understanding of the needs of these children and this interest. Meanwhile, children are believed to have ...

Questionnaire Administered Over LinkedIn

Research Instrument: Questionnaire over LinkedIn to consultants in similar organizations
Questionnaire — 6 research questions:
Dear LinkedIn colleague: Thank for you clicking on the link to my questionnaire (McQuarrie, 2006, pp. 143--148). I am researching the best ways to train senior staff on using social media. Please complete the following questions ONLY if you use social media in your work and if you learned how to use social media within the last three years.

What social media platforms do you use in your work? (Check all that apply).

Facebook ____
Instagram ____
LinkedIn _____
Twitter ______
Pinterest _____
Tumblr ______
Other (Please specify) _____________________________________________
2) How/where did you learn to use these social media ...

The Hollywood industry has faced tremendous changes since the beginning of operations. The industry deals with movie production and has moved from the times of high theater movie attendances, for instance, by the year 1929, four-fifth of all American population, which makes up around ninety-five million people who attended the movie theaters, weekly (Epstein, 2009). The Hollywood industry is therefore controlled by the movie producers, the film owners, the directors and the movie stars themselves. The concept of popcorn economy on the other hand, revolves around productive resources being limited. As a result, Hollywood is in the process of ...

With the science, information and technological boom in the past few decades, the internet has become the ubiquitous resource when it comes to acquiring information and knowledge. However increased use of search engines and other websites to acquire information has also given rise to questions about its effect on intelligence and behavior, especially in the case of children and adolescents. Children and adolescents are more likely to be affected as they are in their formative years and are highly susceptible. Access to information that is just a click away and this can lead to a mistaken belief and illusion ...

Introduction

Gay marriages have been a controversial issue in the recent past. Quite interestingly, it has received mixed reactions from different people of different nations, religions, and cultures. It is essentially a marriage between individuals of the same sex (ProCon.org, 2016). This is a contradiction of many religious and cultural beliefs since traditionally, marriage is meant to be between people of different genders. On the contrary, times have changed, and people have been brought up under different circumstances. Some people have an attraction towards people of the same sex, and this has led to same-sex marriages. The differences in opinions ...

Executive Summary

Nike is the most reputed and celebrated brands globally, the tagline Just Do it and the swoosh logo is recognized by one and all, in this age of digital media Nike has been able to outrun its competitors on the social media by using engaging and interactive programs.
The accounts of Nike as researched and repeatedly mentioned in the report connects with the consumers on a deeper emotional level and is spite of managing different departments, the company has been able to create a leading niche in the social media marketing programs amid the competition effectively.
Nike needs to ...

Participants
The survey research activity had a total of 30 participants with 13 of them being females and 9 being males and 8 respondents who did not indicate their gender. While the respondents age range from 16 or younger up to 66 or older, the majority of them were within the 25 to 55 age range, with only one respondent who is either 66 years old or older. A large number of the respondents are divorced, and most have 3 or more children. About 33% and 26% of the respondents have an associate degree and bachelor’s degree ...

The digital wave has instigated significant changes into every sphere of life including the process of learning. Facebook is one digital tool that that has revolutionized the learning of English language by foreign students. There is a considerable correlation between the usage of English in the social media and the corresponding language growth of those involved. To be considered is how personality affects this form of learning. Personality traits determine how easily a person interacts with the social media especially Facebook. There is a nearconnection between personality qualities and English usage on Facebook by students who seek to learn English as the ...

Introduction

The British Grand Prix is an annual racing event held at the Silverstone Circuit, England and which is part of the Formula One World Championship. The event is widely renowned for being the first F1 race ever upon the introduction of the F1Championship in 1950. Governed by the International Automobile Federation (FIA) under the F1 World Championship, the British GP has had a wide range of economic, social, and cultural implications on England (BBC, 2013). This paper reflects on the history of the event as well as the contributions it has made not only to England but also to racing ...

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Abstract

IT addiction is the dependency on technology that is currently extremely prevalent in the society. Smartphones are now a major part of our life and have a major role to play in the onslaught of IT addiction. With Smartphone enabled social media platforms like Instagram, Facebook, Twitter and Snapchat, many young people find themselves, more on their smartphones. Smartphones have revolutionized how people interact and socialize and simultaneously has posed serious health and socio-cultural hazards. The use and dependency of Smartphone have gone to the level of addiction. ...

The media has and continues to play a comprehensive role in offering crucial information to the public. This has led to the emergence of notions that the media is perhaps a branch of government that advocates for the needs of the public. Even so, it is essential to note that the recent past has experienced cases whereby the media has disregarded its role of informing the public. This is evident by the persistent rise in the airing of violent and immoral content across various media platforms. This has led to the development of notions as to whether the government should control ...

Facebook acquired the mobile messaging service WhatsApp, a rapidly growing mobile messaging company for close to $19 billion.Facebook’s CEO Mack Zuckerberg stated that the mission of the acquisition was to “make the world more open and connected” (Malik 1). This they aim to do by building services that would enable the sharing of any type of content with any group of people they want. Zuckerberg further stated that WhatsApp would enable them achieve their goal through the continued developing of a service that people around the world would continue loving to use.This move would bring Facebook closer to its goal ...

We are leaving in the word of new media and increased technological developments have resulted in the widespread use of social, media networks. Twitter is one of the social media platforms that have been utilized to revolutionize how people transact businesses. Twitter is widely used in the sharing of information (Bohen 8). It is also used in the following ways: Marketing business, running business promotions, creating rapport with customers and in interaction with business leaders, business research, brand monitoring and other important people in the business industry. Twitter is used as a business, social and economic tool due to the ...

Introduction

The automobile industry in the US is one of the largest in the world. The history of the automobile industry dates back to the 1890’s. Since its start it has undergone massive evolution to become the largest in the world. This is attributed to the large size of market available domestically. It is also successful due to the use of mass production. Until 1980, the U.S. was the largest producer of automobiles. It was dethroned by Japan in 1980. This was followed by the subsequent overtaking by the Chinese automobile industry in 2008 though this is greatly attributed ...

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Social Media and Different Platforms
The trend of social media and interaction via this medium has increased. Social media is used by companies now to interact, share, and create information and knowledge regarding their products and services via smart use of technological advancements. (Toni, p.13) Social media is supportive in making of virtual networks and communities where people can be discuss their experiences, give suggestions for improvement of product and services of an organization. According to Kaplan, (p.61) social media are community-based internet and smart phone applications where ...

Social media companies/advantages

Social media companies have aided the interaction between people in the world. Social media has enhanced faster exchange of communication, information and ideas from one person to another, and from one continent to the other. Companies that have embraced social media are reaping many benefits, as they are able to fulfill their clients’ needs, as well as, know what their clients want. Therefore, social media has enhanced client satisfaction as the company management can talk to the client directly without having the company personnel approach them in person.
Social media has become a frontier in which companies and businesses ...

Overview and Literature Review

Courting the youth vote is one of the primary objectives of political parties in any representative form of government. The youth vote ensures a party's or representative's future in government, but many representative forms of government struggle with encouraging youth participation in government, particularly when it comes to participation in the voting process. Research shows that people within representative forms of government, particularly within large-scale representative democracies, often face severe alienation from their government and from the voting process as a whole (Blount, 1998). Young people are particularly prone to alienation from the process of civic engagement, and one of the ...

Introduction

Social commerce is a subset or derivative of electronic commerce (e-commerce). Social commerce combines three key elements, social media, social interactions and users that contribute to trade of goods and services. Apparently, social commerce has severally been view as a trend, more of a phenomenon, whose time has subsequently come, an advancement that has risen into prominence upon the contemporary technological advancements.
According to marketing expert Heidi Cohen (2011), social commerce is a product of the union of social media and shopping. Cohen explains that with the number of customers already participating in online purchases, marketing professionals are keen on keeping the ...

SOURCE #1

- Reference (APA):
Alampi, A. (n.d). Social Media is More Than Simply A Marketing Tool For Academic Research. Retrieved from
http://www.guardian.co.uk/higher-education-network/blog/2012/jul/24/social-media-academic-research-tool
- Summary:
The article highlights the role of the internet and social media in the digital age. They are not just marketing tools for academic research. They are a revolutionary way to create powerful, dynamic and interactive connections among people all over the world. As every innovation, there are also some risks to take like sharing truthful contents and personal data. However, it is undeniable that social media and internet represent the future of ...