Introduction
Problem Statement
Underdeveloped markets are far behind the developed markets when it comes to the acceptance of technological advancements. The size of the underdeveloped market is huge, and there are great opportunities for growth in such markets. Technology Acceptance Model (TAM) is a theory of information system that shows the pattern in which the users can accept using technology that can be applied to undeveloped markets to determine the acceptance of new business models.
Research Objective
The paper aims to discuss the TAM theory and develop an extension to it for underdeveloped markets.
Purpose of Study
The extension of TAM model ...