Online Shopping Research Papers Samples For Students

Introduction

Consumer behavior is the study of an individual, organization or group that is used to select products, services or ideas to satisfy needs. It also studies the impact of the process of buying over consumers and society. (Kuester, 2012) Consumer shopping behavior is a very complex process for studying. This process varies for every individual depending on their personal choices which is influenced by their social and psychological background. There may be hundreds of active and passive factors which directly or indirectly influence a consumer in buying something.
After the evolution of internet in recent years the modes of shopping ...

Introduction

The decision to either shop online or offline depends on the consumer preferences based on a variety of factors. The challenge to the online industry is to ensure that the supply chain is satisfying the demand chain, therefore, enhancing its efficiency. The amount consumers who are willing to pay for the services depend on how they become satisfied with the services that are provided for by the offline or the online industry. Since the online industry in a recent development, it has to apply new selling and branding techniques to convince consumers to buy from them. Proper considerations have ...

With the introduction of computer internet services, suppliers have developed new online shopping systems aiming at increasing business transactions. Consumers can actively involve themselves in business transactions any time and place and buy goods or services. Increase in the number of internet users should lead to increase in online purchasing by consumers. However, this is not the case and several factors have contributed into a decrease in on-line purchasing methods by consumers.

First, most people believe that cases of fraud and theft of credit cards comes from online shopping. Some online shopping methods require consumers to give out their credit ...

Introduction

Online shopping is defined as the act done by shoppers, who are in the middle classes or upper classes, when they use an online platform to order for the goods they require (Weber, 1978). Weber (1978) adds that online shopping for most people is linked with social status, but he adds that this idea is not to be confused with social class stratification. To back this connection of online shoppers with social class, Corrigan (1997), also affirms that societal factors primarily influence the actions of these online shoppers. I therefore argue that there is a major impact on consumption ...

Abstract

With the rapid growth of e-commerce and changes in consumer behavior, the importance of efficient digital brand building has come into a sharper focus. Marketers are in constant search for effective methods of brand developing and promoting. This writing reviews the literature on brand marketing, analyzes the modern tendencies of brand building and proposes the best digital opportunity for leading brands relying on their effectiveness for digital marketing.
Key words: E-commerce, brand building, Internet, customer value proposition, operating model

Aim

Objectives
- Review the literature on brand marketing and analyze the modern tendencies of brand building.
- Study ...

Following the American Psychological Association’s Guidelines

Automated Systems, Efficiency and E-commerce Applications
Automation has brought a new dimension to the process in the industry sector. The business and the factories have started using automated systems and they could be able to decrease the amount of labor hours in the production by using computerized systems. Computerized systems brings new advantages to the producers and the business using it; 1) Productivity increase, 2) Ensuring a level of quality in goods and services, 3) Ensuring a consistency in production processes of products and goods, 4) Decrease in the costs of labor. However, there are some disadvantages in using automated systems; ...

Modern technology, especially the internet, has made monetary transactions easier for consumers. When it comes to business- to-consumer (B2C) transactions over the internet, trust becomes the key factor. The success of this business model rests in the foundation of trust. Therefore strong trust management is essential to the viability of this industry domain.

Trust is the foremost factor when it comes to business and services. Especially when it comes to Business-to-Consumer services also known as B2C. Today there are numerous websites that have a lot to offer to consumers worldwide. The foremost factor that surfaces when it concerns such services is ...

Evidence abounds that online retail stores such as Amazon and eBay are causing brick-and-mortar stores to close down. Whether reducing their portfolio of stores or going out of business altogether, owners of physical stores are facing a daunting challenge when competing with online retailers that are increasingly attracting customers.
The most important reason that customer chose online shopping over going to a physical store is comfort. Next in line comes availability. Not only is the customer afforded the comfort of sitting at home or anywhere to browse through hundreds of products at the click of a button, he or she is ...

Online shopping knows a tremendous development nowadays, with customers turning to their personal computers, laptops, smartphones and other mobile devices to access various shopping websites and purchase their needed items. One of this website, and probably the most successful in the online shopping market, is e-Bay. As a consumer to consumer multinational company, eBay intermediates the offers of the sellers with the demands of the customers all around the world. In this global business environment it is possible for a customer from Eastern Europe to purchase a classical movie package from a buyer from North America, Asia, or any other part of the globe. ...

Participants

The survey research activity had a total of 100 participants with 63 of the being females and 37 being males. More females were ready to respond to the research question than males. Most of the respondents were middle-aged with an age range of 25-50. 40% of them were aged between 25-35 and rest 35-50. Few respondents were beyond 45 years old. Respondents included a considerable number of working class; beyond 40%, 30% students, and 30% non-working individuals. Of the non-working 30%, 10% were illiterate or less literate individuals with the rest being retirees. The survey activity was facilitated using ...

Participants

The survey research activity had a total of 100 participants with 63 of the being females and 37 being males. More females were ready to respond to the research question than males. Most of the respondents were middle-aged with an age range of 25-50. 40% of them were aged between 25-35 and rest 35-50. Few respondents were beyond 45 years old. Respondents included a considerable number of working class; beyond 40%, 30% students, and 30% non-working individuals. Of the non-working 30%, 10% were illiterate or less literate individuals with the rest being retirees. The survey activity was facilitated using ...

Industry: Online Retailing in China

Industry: Online Retailing in China

Background

Despite the concerns about China’s decelerating economy, the country has remarkable ratings in the online retailing industry. According to McHugh (2015), a recent report released by Forrester Research established that online sales in China amounted to about $307 billion in 2013. In 2014, the Chinese e-commerce giant, Alibaba Group, generated approximately $25 billion dollars in the largest initial public offer (IPO) in the world’s history (McHugh, 2015). According to Fung Business Intelligence Centre (2013), online retailing is rapidly transforming China’s commercial landscape. Fung Business Intelligence Centre (2013) further notes that consumers ...

Introduction

Over the past several years, Internet addiction has become accepted as a clinical disorder that often requires treatment (Young and de Abreu xv). Today, clinics and hospitals offer outpatient services for Internet addiction and even colleges have formed support groups in order to help those who are addicted.
According to the Center for Internet Addiction Recovery, Internet addiction is characterized by any compulsive behavior that involves the Internet and that “interferes with normal functioning, and causes stress on the addicts, as well as their family, friends, and loved ones” (Padwa and Cunningham 43). The Center for Internet Addiction estimates ...

Entrepreneurship Resource planning system

Many organizations in the world have taken the initiative to enhance the quality and efficiency of their operations. As a result, they have integrated entrepreneurship planning software in their systems. Entrepreneurship resource planning system assists global businesses in integrating their vital business functions such as inventory, planning, finance, purchasing, and marketing among many others. Businesses in the world are finding the system of great use because it is able to enhance the efficiency of a business.
Since the development of ERP systems, many companies have seen its worth to integrate. In fact, during that time the systems played a ...

Introduction

There are many online websites that ask for an individual’s personal information, before they allow people to join these websites. This necessity of sharing an email address brings with it online websites leads to several problems for email sharing individuals. Websites end up collecting personal information of a large number of people and they treat is as their asset and find ways to make of them (FTC, 2012). These online websites use personal information of individuals and share it without even asking for consent of individuals. It is essential that online websites protect the personal information of individuals ...

Communication in Social Networks

Abstract
Everything in world undergoes its continuous changes. Though unknown is always frightening, it also affirms the beginning of something new and thrilling. The same can be said about the invention of social networking. In the midst of social media revolution such social networks as Facebook, Twitter and Skype have opened before their users an amazing world of opportunities and unlimited online communication.
Knowledge and information could now be shared among various groups of people and even between different nationalities. People got the possibility to connect with the whole world and highly improve their communication skills.
Although social networks ...

Key issues

Current growths of electronic and mobile technologies, as well as changes in the positions of national currencies lead to a range of challenges retailers experience, when operating in the Canadian market. The key challenge lies in designing a retailing policy in a way that fits consumer behavior in a particular country (e.g., Canada). In this regard, it is also important to take into account the implications of general economic situation on buyers’ behavior. Secondly, a significant issue is concerned with tough competition between brands that may lead to closures of specialized stores (e.g., Sony stores) (Raza, 2015). Thirdly, it ...

BUSINESS PROCESS CHANGE PLAN

Session
Kaplan University
Q#1 Provide the name of the organization (this must be a real organization); describe the organization’s size and summarize the primary mission of the organization. Don’t simply copy from the organization’s mission statement.
For purposes of this assignment, I will use Earl’s Baby Land clothing located in Louisiana. Earls’ Baby Land clothing provides services to the Louisiana residents. They stock all kinds of clothing for young kids and ladies in Louisiana (Earl’s Baby Land, 2015). The mission of the company is to provide quality clothing that both trendy and ...

Introduction

Mobile applications are software programs designed for use on mobile devices such as a phones and tablet computers. Mobile applications provide similar services to those offered by programs on personal computers. When mobile devices were introduced, they were used mainly for sending and receiving voice calls. Technology advanced rapidly, and mobile applications were introduced owing to the need for more functionality in mobile devices. Mobile devices are accessed by billions of people and have become necessary for daily living. The great number of mobile devices in use today has spurred the growth of mobile applications. The applications allow users to ...

- The two different motivational theories that McDonald’s can use is expectancy theory and goal-setting theories. In expectancy theories each of the workers will be rewarded with a financial or non-monetary reward if they act in a way that is expected by McDonald’s management. In the goal-setting theories smart goals will be relayed to the employees by the management of McDonald’s and if the workers and employees achieve these goals they will be rewarded with a financial or non-monetary reward. (Expectancy Theory, 2014)
- A good way to check this will be giving a feedback form to the customer. ...

English

Introduction
Globalization paired with the fast phased technological evolution has changed the marketing playing field for most businesses. The widespread popularity of social media became a powerful armada for social marketing, which in effect introduced new strategies in order to survive the competition. The Internet in particular is now a strategic place for branding and market segmentation where new breed of consumers are now relying on available online markets to conduct transactions. Globalization has led to several brands increasing their reach to unknown markets. Even medium scale businesses are able to cross borders to get their products and services to ...

The cellular network is a wireless network spread over large land areas called cells. Each of this cell is served by at least one base station. These cells use another set of frequencies from that of the neighboring cells so to provide guaranteed bandwidth and avoid interference. When these cells are joined together, they provide radio coverage and connect large geographic area. Thus, portable transceivers i.e. mobile phones and pagers can communicate with each other, being anywhere in the network. There are 3 main categories of cellular networks, including 2G, 3G, and 4G.
The first ever cellular network was ...

Introduction

Social commerce is a subset or derivative of electronic commerce (e-commerce). Social commerce combines three key elements, social media, social interactions and users that contribute to trade of goods and services. Apparently, social commerce has severally been view as a trend, more of a phenomenon, whose time has subsequently come, an advancement that has risen into prominence upon the contemporary technological advancements.
According to marketing expert Heidi Cohen (2011), social commerce is a product of the union of social media and shopping. Cohen explains that with the number of customers already participating in online purchases, marketing professionals are keen on keeping the ...

[Affiliation]
Amazon.com is one of the most fascinating companies to study because of its continued growth and its continued top performance among businesses of its kind. Its founder, Jeff Bezos, and the company itself have been named either as person or business person of the year and the company as enterprise of the year on several occasions (Burke and Mangalindan). Within three years after its launch, amazon.com revolutionized not only the whole concept of how people buy books (Princeton Academics), but the whole concept of shopping online itself (Webley). Amazon founder Bezos is a voracious book reader and shopper. ...

David Jones Ltd

David Jones, an Australian company, is a successful retail store with many premium outlets in most parts of the country. David Jones founded the company in 1838 with a single aim “To sell the best and most exclusive goods”. Later it converted into a public company after the failure of a partnership with Adelaide Steamship Company. The firm has been successful in the Australian retail industry over the centuries due because of carrying out certain activities. It is now the largest retail national company in Australia with a large number of outlets all over the country. The aim of this analysis is to examine ...