Phillip Morris, A subdivision of America's number one tobacco company, Altria group Inc, is maker of some very famous cigarette brands of the world. Altria group Inc is one of biggest tobacco companies of the world, headquartered in Virginia, United States of America. Phillip Morris is the proud owner of very famous cigarette brands like world’s number one, Marlboro along with several other brands like L&M, Bond Street, chesterfield, Phillip Morris and parliament. This paper discusses four old Ps i.e. Product, Place, Promotion, Price and fournew Ps i.e. People, Processes, Programs, and Performance of Philip Morris.
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Philip Morris is a company dealing with tobacco products. It is the leading company in the USA Cigarette manufacturer. The company has incorporated other brands. The brands include Cambridge, Benson & Hedges, merit, players, Virginia slims and Marlboro. Many factors influence the selling of the products/services offered by any institution. Consumers must have the ability to buy the product or the service the institution offered. This is often referred to as consumer purchasing power. Several factors influence the consumer’s purchasing power. At Phillip Morris USA, they have ways to ensure that their products reach the adult cigarette users in a most ...
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