Promotion Research Papers Samples For Students

The YMCA is a leading NGO for youth healthy living, development, and social responsibility. It is an association of women, children, and men committed to long-term personal as well as social change. YMCA focuses on nurturing or developing the potential of each child, enhancing the country’s health and well-being. Moreover, offering opportunities to support and give back to neighbors. The organization enables adults, families, youths, as well as the community to be confident, healthy, connected, and secure.
Advertising and promotion sector of YMCA plan explains how unique promotion and publicity proposition can be delivered to prospective audience. There ...

Introduction: Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States in 1971. It is the largest coffeehouse company in the world, with 17,000 stores in 55 countries. Starbucks sells drip-brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans in its outlets and even grocery stores. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections have made it one of the greatest retailing stories of history and ...

INTERNET MARKETING AND DIRECT MARKETING CAMPAIGNS PROMOTIONAL MIX

Internet Marketing and Direct Marketing Campaigns Promotional Mix
[Institution’s Name]
Internet Marketing and Direct Marketing Campaigns Promotional Mix
- Objective:
The objective of the presented promotional campaign is to establish the brand image as the product of passion which can bring spark in the routine life. The purpose is to modify the perception of the consumer and divert the attention towards the rigour of the product. The objective is to approach consumer through internet marketing and direct marketing through mass media and other options that allow direct connections with consumers. Top line promotion and ...

Introduction

Korea Air tops the list of the busiest and largest airline companies in Korea. It is located in the capital city of the country Seoul. Korea Air was established on March 1st 1969. The airline company is the largest airline and flag carrier of the republic of Korea. It serves both the domestic market and the international market as well. It has a low cost subsidiary airline known as Jin Air and is also a founding partner of the Sky Team Alliance airlines. The airline transports over twenty-two million passengers annually on average. The company has earned a reputation as the world’ ...

Introduction:

In the context of promotions and hiring the employers should take into consideration the welfare of the employees such that they are done according to the regulations and laws guiding the qualifications of the employees. The employers are therefore guided by the law on the matters of promotion and hiring so as to promote equality and fairness in the job place. The law and legislation also facilitates the observance of the rights of the employees in relation to the conditions surrounding the employees both physical and emotional conditions. The managers who are endowed with the task of hiring and ...

Dunnes Stores is Irish retail stores that hold the second place among the five leading stores in Ireland. These competitor stores are Tesco, Superquinn, Supervalu, Lidl and Aldi. The store performance in the stock mark is also the second best among the competing stores. At the beginning of 2012, the market share of Dunnes store was 23.3 per cent (Reilly, 2012). The market share of the store by the end of 2013 had increased to 24.3 per cent, (Reilly, 2013).
As a promotion strategy, the store offers its customers 3 euro voucher and an additional 50 euro for shipping ...

Introduction

The digital media are currently the trend in advertising and promotion. There are several benefits that are attributed to digital media. This has led to individuals in the advertising field fail to recognise the traditional methods that still play a key role in introducing and maintaining a products relevance in the market. After an extensive research, I have discovered there are pros and cons for each method of promotional tools. The traditional tools of advertising and promotion should not be completely disregarded. An approach should be established that combines both the modern digital and traditional promotional tools.

Advantages of Digital Media Marketing

The digital media encompass a ...

Abstract

This paper is a detailed project proposal that is aimed at addressing the problem of the chronic kidney disease and to reduce the cases of the end stage renal disease occurrence .The major goal of the project is to reduce the new cases the chronic kidney disease together with its related complications, economic costs, death and the disability.

Introduction

Chronic kidney disease (CKD) is sequential loss in the functioning of the renal over a period of years or even months. It is also referred to as chronic renal disease (Peralta, 2009, p 364). It leads to deterioration of the kidney function as the ...

The World Health Organization defines health promotion as the “process of enabling people to increase control over, and to improve, their health” (WHO, 2013). Throughout these past decades, the concept of health promotion has expanded from mainly focusing on lifestyles and the individuals towards taking into account socio-ecological factors including “economic inequalities, social problems, and environmental issues” (Rangruber, 2012, p. 36). With these changing perspectives, the role of nurses in health care has also expanded. WHO recognizes that nurses have an important role in the way society’s current challenges would be addressed (Linsley, Kane & Owen, 2011).
Nurses ...

Dr. Van Cleave Wk 3 DQ 1

In my point of view, women with school-age children are not different with those don’t have such responsibilities. This is because in the field of management, we cannot judge women managerial role with their responsibilities. A good manager is determined by their born talent, confidence, experience and managerial skills such as technical skill, conceptual skills and human skills (United States, 2005). There are numerous women with school-age children in different part of the world who makes good managers irrespective of their duties and responsibilities on their schooling children.
Therefore, I believe that a good manager is one that ...

Following is a detailed analysis of three new coffee brands in the perspective of the customer.

- Starbucks Coffee
This brand targets customers who believe in ‘Specialty Coffee’ in a prestigious consumption connotation. Even though the product is basically coffee, it is new in the customer’s perspective because of differentiation to suit their unique desires, like the Vivanno™ Smoothies. (Adamy 2008).

Marketing mix evaluation

Product: Starbucks brand incorporates a variety of products, among them, Natural fusions of Vanilla, Caramel and Cinnamon flavors, to perfectly satisfy the consumer needs.

Price: The pricing strategy for the brand is skimming, since it is aimed be inherently prestigious.

Place: The product is well distributed all over the world with more than 18,000 outlets.
Promotion: A Starbucks Card has been introduced to facilitate payment and promote ownership ...

Introduction

In this case, Maria filed a complaint regarding the failure of the company to promote her without much consideration of the long term experience of ten years that she had. The company policy disregarded her request or application for promotion on the grounds of accent and tardiness. The company claimed that Maria was not suitable for such a promotion because her accent will greatly affect communication and the customers will find difficult to understand her in the course of her duty. It was claimed that Maria talks very rapidly such that the customers may find her not efficient in communication due ...

Brand equity refers to the value of a brand, which can be retrieved from its awareness, the consumers’ perceptions and the associations that come in mind when thinking of the brand, attributing the value to the brand itself, being “the owner’s claim on the business”, rather than to the specificities of the product (Kapferer 508). For Colgate brand, the brand equity translates through a global awareness of the product, which is associated with dental protection, with the dental medical recommendation or with oral hygiene, as it advices consumers to brush (using Colgate three times per day). The bellow print screen ( ...

Introduction

The implications of campaign in china had a lot of impact in the products the branding and advertising give boost the product in the market. since more people will be aware and can choose to consume it depending on their tests a preferences .promotional products provide a reliable and effective way in reminding the customers about the prospects about the company offering the products in question. Using an impressive and long lasting gift the china promotional product is basically growing in an alarming rate they create a goodwill and establish a product recognition by giving out promotional gifts to the customers who they will ...

Lisa Gomez

Argosy Online University
This research was carried out as partial fulfillment towards the Research Methods course at Argosy University by Lisa Gomez.
Abstract
The study evaluates the research question: Does health promotion strategies help alleviate stress? The study uses a sample size of twenty five respondents; the five respondents were added to compensate for attrition. The study used the stratified random sampling technique. This technique is appropriate for the study because of the different levels of stressing factors the workers are exposed to due to the nature of their job. The inclusion criterion for the study is ...

Final Project: Early Methods Section

Introduction
While stress cannot be entirely removed from the workplace or life, one can develop coping skills with relative ease. Stress has shown to contribute to physical conditions like high blood pressure, ulcers and stroke. As such, stress reduction directly impacts the improvement of one’s physical health. Health promotion strategies employ different approaches in improving the physical and mental health of an individual. Approaches that use multiple strategies have proven more effective when compared to stand-alone approaches. Health promotion strategies offer health information so as to create awareness and capacity among individuals to make decisions concerning health ...

The Community under Discussion is Dallas, Texas

Planning Before Teaching:
Epidemiological Rationale for Topic
Most health programs claim that prevention is always better than cure. This is a justified statement considering the argument that a lot of resources are lost in attempt to cure an already established disease in an individual with the mention of the associated risk of losing lives. According to the files of patient taken from two teaching clinics in United States, people die due to neglect to the educational teachings and recommendations that they are given in relation to health and safety. Most research conducted in Dallas, Texas reveal that a large number ...

Abstract

The process of recruitment, placement and promotions at workplace has for several occasions received negative accusations for practicing the act of discrimination and favoring some employees. Other potential employees have complained of being asked by their employers to perform certain favors in order to be recruited or promoted to a certain rank and this has prompted too many people from achieving their career goals on basis of their academics merits. This has prompted amendment of several bills and laws that prohibit any employer from exercising favors and discriminating actual and potential employees in the process of hiring and providing salaries ...

Introduction

The term, ‘Sport marketing’ refers to a sub section of marketing. This section of marketing is related to promotion of sports events and sports teams. This division also promotes various services and products through sport events and players. Sport marketing mainly emphasizes on three elements: promotion of various sports and matches like Wimbledon, Football league etc.; promotion of different products and services through sport players and events; and promotion of sports events among public to ensure huge participation. Sports marketing has emerged as one of most lucrative businesses and people related to this business are making huge sum of money. ...

Upon commencement of this program my personal beliefs about the profession embraced a definition that it is a commitment to compassion, caring, and strong ethical values. It involves continuous self-development taking into consideration the same for others on the team. The requirement of accountability and responsibility for insightful practice must be advocated. Importantly, professional nurses demonstrate a spirit of collaboration and flexibility (Girard et.al, 2005).
As the course progressed my philosophy took the concept beyond merely caring for patients. It embraced a holistic approach considering clients from the perspective of what they reveal during an assessment; observation of their verbal and nonverbal reactions; ...

Introduction

Marketing is referred to as managing the profitable customer’s relationships by either attracting more customers or retaining and growing the already present customers in a business. A marketing concept is defined as the ability to understand and meet the needs of the customers. A retailer works towards satisfying the customer’s needs and wants so that he can meet his objectives and goals. The aim of marketing concepts is to understand a customer before you design or produce products for them. When a retailer satisfies the needs of a customer, there are high chances that the sales and profits will increase.
...

Introduction

Integrated Marketing Communications (IMC) is a strategy used to brand communications whereby different aspects are put together to form a flawless occurrence for the customer and are offered with a related pitch and style that literally strengthens the brand’s foundational message. The main goal of an IMC is to make all the modes of a marketing communication work together as an amalgamated force and not allowing each one to work in segregation (Clow, 2007). This will ensure that the cost effectiveness is maximized. Some of the aspects of IMC that will be discussed in this section include: advertising, direct marketing, sales promotion, ...

Introduction

The manner in which the societies are paying for health care and the amount of resources that they are devoting to health is direct impact on how people are cared for and the quality of the health care. In many countries that are developed, health care is usually paid for mostly by government or organizations that are associated with it by use of taxes that has been collected from the citizens. The United Kingdom is an example that has a system called the “single-payer” where the government directly pays for health care. In Germany and France, taxes are collected by ...

This paper seeks to examine and consequently analyze the marketing mix of the Patagonia Clothes. The marketing mix for this product allows for the combination of all marketing tools available to the Patagonia Clothes in order to ensure that the company’s product is sold. In this regard, the design, packaging, safety and how environmental friendly the product us will be considered in the marketing of Patagonia Clothes.

Marketing Mix Analysis Overview

Patagonia Clothes is a renowned company that engages in supplying outdoor clothing of high quality as well as clothing equipments that are tailored towards meeting the needs of the customers. This company ...

Application of Integrated Theory of Health Behavior Change (ITHBC) in Health Promotion Challenges

Application of Integrated Theory of Health Behavior Change (ITHBC) in Health Promotion Challenges

Introduction

Theoretical models of Nursing encompass a broad scope when it comes to applying such theories into a certain issue or concern. A nurse practitioner would be able to achieve his or her professional goals when applying the theories involved towards a better outcome of the patient. Thus, these theories may also be used to address various issues and concerns within the Nursing practice based which category the theory belongs to. However, outside the categorical scope of nursing theories, there is one theory that can be used ...

“Food Advertising and Marketing Directed at Children and Adolescents in the US”

Mary Story & Simone French
Mary Story and Simone French raised certain important issues in the study devoted to the analysis of food advertising and marketing aimed to govern the opinions of children located in the United States. The authors stand to the position that the companies treat adolescents and children as the major partners in the promotion of the food or relevant goods in this industry. From this perspective, children become the primary objective for the managers of the companies that concentrate on understanding of the needs of these children and this interest. Meanwhile, children are believed to have ...

Forewords

The automotive industry is referred as one of the prominent industries in the 21st century. This is because business and personal movements and activities both in developed and developing countries today depend heavily on the use of automobiles. The automotive industry is termed as the largest industry in the world in terms of capital, volume, annual turnover and employees (Hoque et al., 2013). Toyota and Hyundai are the two leading automobile companies in the world. Le (2014) revealed that Toyota has managed to rebuild its image after its crises of 2008 that was a great fall. Furthermore, the report stated ...

Promotional factors in Champs Sports

Introduction
Champs Sports are retail stores in America functioning as a subsidiary of foot lockers. The company sells products such as equipment, apparel, accessories and footwear (Robinson, 2011). The organization had about 547 stores in 2015 located throughout the American States, Puerto Rico, Canada and Virginia Island. The company mainly locate the stores in the shopping malls to attract a huge number of customers and are 330 square metres on average. The stores have been increasing sales owing to promotional methods that the firm has been using. The number of stores has been increasing to cover the rising demand ...

Introduction

Nike and Adidas are the two top companies in the sports apparel industry. The two have aggressively put in place strategies to ensure they each attain great market share. Their promotional and advertising strategies employ creativity, innovation, and technology, which essentially explains why the two firms are market leaders in the sports apparel industry. The two companies also have continued to tap effectively into their key competencies in their effort to topple each other from the market leader in the sports apparel industry (Anthony, 2011). The promotional strategies have notable similarities and differences, which will be discussed in this ...

Abstract

The creation of effective marketing strategy is the key component of successful introduction of new product or service. This research is aimed at formulation of the comprehensive marketing plan for ready-to-enter the market landscaping company Green Art Studio. The company offers innovative EPCM-system of landscape design that results in establishing long-term relations with the clients. Green Art Studio fulfills dreams both of highly and lowly placed clients providing sustainability and innovations. Marketing plan includes overall strategy identification, analysis of industry competition, market positioning, communication tools and 4-Ps definition. Specific attention is given to the issue of target audience as ...

Introduction

International marketing is increasingly becoming a crucial part of business operations. That is given the growing need to venture into foreign markets. Thus, application of suitable marketing strategies that suit the target market and customer need is crucial to brands success. In that view, this report seeks to demonstrate the strategies application by choosing an Australian Company that seeks to launch its products in a foreign market. To achieve the objective, the Gloria Jean’s Coffee brand is chosen with a plan to venture into Chinese market. In that view, the report provides an overview of the company and the target markets ...

Introduction

Workplace inequality can arise in relation to race and even gender. Moreover, such acts of discrimination can be perpetrated on an individual or at a structural level. Structural bias occurs when certain categories of people are given unequal status as compared to other people. However, individual discrimination refers to prejudicial treatment meted on a person because of certain features like their accent and gender. Therefore, the paper seeks to address the kinds of discrimination that exist in the company where Maria works as it is typical of what happens in organizations. Additionally, issues of unfair treatment, rights of an organization to ...

1. Executive Summary

Recently, the Hong Kong’s population is characterized by a large and growing segment of young and affluent consumers as they have plenty of disposable income to spend on alcohol beverages. With the widespread westernized drinking habits by the young and affluent Hong Kong population, the demand for beer is expected to rise steadily. Furthermore, the established social scene in Hong Kong is characterized by restaurants, pubs, night clubs and other social gathering venues, which constitutes an ideal starting point for the international brands looking to enter a new market. Thus, the Hong Kong beer market is extremely ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors.
McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Introduction

Cycling is one of the world’s most common methods of transport. It is also a recreational activity that different people participate. To some countries, cycling is not reliable as a method of transport following the extensive challenges that it is believed to hold. However, the case is different in Netherlands. Citizens of the country have considered cycling as the safest method of transport. This has been as a result of consideration for various elements such as the rate of road accidents, and cost of maintaining other methods of transport such as cars. Netherlands has approximately 31.2% of its roads users being ...

The United States and Colombia entered into a free trade agreement known as the U.S - Colombia Trade Promotion Agreement, which was signed on November 22, 2006, went into effect on May 5, 2012. The trade agreement eliminated tariffs removed tariffs on more than 80 percent of U.S. exports of industrial and consumer exports to Colombia (Blaha & Anglin 2012). There are plans in place to remove the remaining tariffs in a period of 10 years. The main aim of the agreement is to ensure order in trade and other economic activities. This resulted into elimination of trade barriers that existed between ...

Introduction

Hypertension is one of the most prevalent chronic illnesses in America today (Thalacker, 2011). As such, it is important to implement interventions that will allow for the prevention of this disease. In this regard, this paper discusses the use of the Health Belief Model as a framework for developing health educational programs that aim to promote healthier behaviors among the population, particularly in relation to hypertension. This will be in consonance with the objectives of the Healthy People 2020 program, which advocates for the use of an ecological and determinants approach in the promotion of health and the prevention of ...

Information and Communication Teachnology

ABSTRACT
As telemedicine is used throughout the rural parts of Africa, there are many professionals and patients who find the entire process very beneficial because there is an allowance for a decrease in transmission of highly contagious diseases such as MRSA (Methicillin-resistant Staphylococcus aureus). If there are clinics that are found in locations surrounding rural Africa, there are strong concerns that patients will be able to transmit their diseases to other people who are otherwise healthy. With the use of telemedicine, the patients and the health care providers can see each other through a confined space and there is ...

Music Business: Music Manager Paper

Introduction
The music managers are people, who are directly involved in the artist’s career. First of all, they coordinate the work of one musician or even group; they are responsible for the musician’s wage, help in decision-making, plan the concerts and perform other functions.
As a rule, music manager can be a single person, who controls all aspects of the career of the artist or group, from contract negotiations to a long-term career planning. It is important to note that the manager of the artist does not act as agents, promoters, booking- or business managers. He finds ...

Transcriptional regulation of gene expression

Gene expression in eukaryotic cells is regulated at transcriptional, post transcriptional and translational levels (Tomizawa,  Lekstrom-Himes, and Xanthopoulos 17). Transcriptional control is the primary means of regulating gene expression. Eukaryotic transcriptional control functions at three levels: modulation of the activities of activators and repressors; variations in chromatin structure; and effect of activators and repressors on assembly of initiation complexes (Lodish et al. 368).
Regulation of transcription initiation is the most widespread form of gene control in eukaryotes. However, in some cases, transcription may be attenuated and regulated at subsequent steps, such as during or after the transcription process (Cooper ...

Executive summary

It is evident that Malaria remains to be one of the main issues affecting children in Sierra Leone. Essentially, the high child mortality rate resulting from Malaria infections in Sierra Leone has become a critical concern. This position has been reiterated by the National Health Sector Strategic Plan. The organization revealed that Malaria has become both a health, social and economic challenge to the country. In essence, it has been identified that the disease is the primary causative agent of children deaths in the nation. Although there are other diseases that account for children deaths, Malaria still remains a ...

Introduction

Topshop claims a stake as one of the top retail brands in the field of fashion. The brand is based in the United Kingdom, and it is an Arcadia Group’s central brand. Topshop started off from humble beginnings in 1964 and has grown to be a trendsetter across the world (Topshop USA Website). Internalization of Topshop store’s business was prompted by the need to explore new markets. However, such a kind of expansion poses problems for the brand since the company has to embrace various cultures and still uphold a congruous brand image. On the other hand, internalization heightens the exposure ...

Abstract

The paper covers the whole concept of seniority in the work place from different perspective. To start with, the paper introduces and defines the term seniority where it is shown as the longevity of service that a person renders to an organization. The paper reviews the manner in which seniority affects the various decisions that the top management of the organization are reached. For instance, the top management considers employment decision with regard to seniority. In the paper, how vacations are given to the different employees in the organization is also analyzed and how training among other things are done. ...

- Introduction
Customers are increasingly becoming sophisticated in terms of their demand for businesses’ products and services. In addition, not only is the modern day customer concerned about the basic nature of a service or a product but also goes beyond to look for more convenience and added-value for their money. In that respect, businesses find themselves today in a need to address various factors in order to develop themselves as brands of choice and retail stores have not been left be hide. Therefore there has been a growing need for retail stores to address diverse factors even beyond the marketing mix ...

Abstract

The main purpose of an organization is to create an image in the minds of the consumers both of the organization and the products and services that they provide. To be able to create a presence, how an organization communicates with its target market is if paramount importance.
The most common mode of tools to communicate with the consumers is through the Promotional Mix of Advertising, sales promotion, public relations, personal selling, and direct marketing.
Key Words: Advertising, Promotion, Sales, Integrated Marketing Communication (IMC)
MARKETING COMMUNICATIONS

Marketing Communications

Introduction
The basic essence of marketing communication for organizations is ...

McDonalds Product Line

McDonald’s is an American Company operating both domestically and internationally. It is the world’s largest hamburger restaurants and has more than 65 million customers. It has operations in more than 100 countries of the world. The company started as a small restaurant but with time it grew and developed to become the one among the world's Fortune 500 service companies. It offers plenty of products to its customer's something that helps us understand its product line better. Its product line includes Burgers, Breakfast products, Chicken, pork, beef and fish among others. This implies that most of its ...

Individual Differences

The uniqueness of the volunteers in the club brings about a dynamic that can affect the cohesiveness of the group. With differences in behavior and motivation among the volunteers, leadership is required to channel their skills and time towards productive activities within the community. Leadership is also necessary to ensure that the individual differences within the volunteers do not undermine the objectives of the club, or the effort and hard work of other members. However, an issue related to leadership has been identified. Issues related to the ego are expected to a medium and high extend. The behavior modeling ...

In Promoting ASEAN Tourism Growth

Abstract
The purpose of the paper is to analyze the tourism sector of ASEAN countries and understand the challenges of newly formed ASEAN Youths Organization in promoting tourism in the ASEAN region. Research refers to evidence that the Asia-Pacific region is one of the fastest growing regions in the world. That notwithstanding, the flow of tourism to the region is still not as high as the influx of tourists to Africa, Europe, and America. ASEAN Youth Organization’s mission is to reveal a sharp curiosity about ASEAN countries and on each other as far as the issue of tourism ...

In Promoting ASEAN Tourism Growth

Abstract
The purpose of the paper is to analyse and to understand the challenges of newly formed ASEAN Youths Organization in promoting tourism. The Asia-Pacific region is one of the fastest growing regions in the world, and the flow of tourism to the region is not as high as the flow of tourists to Africa, Europe and America. ASEAN Youth Organization’s mission is to reveal a sharp curiosity on ASEAN countries and on each other as far as the issue of tourism as a source of economic revenue is concerned. The governments the ASEAN region recognize tourism as ...

International Marketing Strategies

International Marketing Strategies

Coca Cola Company has launched its products in different countries. Today, cocl cola has well known products and brands all over the world. Coca-Cola Company’s success journey is not smooth enough, the roads to success is not easy or piece of cake for this company. With every passing year, this company through its international marketing strategies continued to gain growth and momentum. This company is the most rapidly expanding beverage industry and it is also considered as world’s best beverage company. From its commencement, this company sustains itself to operate in more than 200 ...

In the automobile industry, having a competitive edge helps a company outshine others in the market. Companies in this sector specialize on producing products that target a specific market segment (Chan, Chan & Jain, 2012). In the automobile industry, Mercedes Benz and Toyota lead in product differentiation and product quality due to the variety of products that they give in the market and the market orientation of their products. The two companies thrive because of their high differentiation levels in their products and the marketing strategies. Producing products that meet customers’ needs also helps the two companies in enhancing demand for their products, ...

Philip Kotler and Gary Armstrong defined marketing as “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing should be customer oriented since customers wants must be recognized and satisfied. Marketing should start with an idea about a want satisfying product or service and continues until the customer wants are satisfied. Before beginning the whole process of marketing, an organization should prepare a marketing plan. The marketing plan is a sensitive part of a business plan.

Focus on the marketing plan of Aloe Company.

Aloe Company is a company that extracts process, distribute and sell medicinal products ...

MARKETING PLAN

MKG1200: Marketing

Part1: The World of Marketing Worksheet4 Mission Statement..4Objectives4SWOT Analysis..6External Environment7Economic:7Legislative:..8Social Trends:8Political:..9Ethics9Part 2: Analyzing Marketing Opportunities Worksheet9Target Market Segment..10Product Positioning..12Marketing Research.12Part 3: Product Decisions Worksheet13 Product Issues..15Brand15Packaging Issues..16Product Life Cycle Issues16Service Quality Issues..16Part 4: Distribution Decisions Worksheet16 Method..17Distribution Facilities..17Web Site Strategies..18Part 5: Promotion Decisions Worksheet18Objectives..18Media.19Public Relations Activities20Sales Promotion Tools.21Sales21Part 6: Pricing Decisions Worksheet21Strategy.21Price Comparison21Implementation22

The World of Marketing Worksheet

Business Description
Masaeco is an art and craft shop along with a coffee shop all offering a unique taste of Filipino culture and delicacies. The cornerstone of the company’s business is high quality products that create a unique customer experience. We source arts and crafts ...

Commercial Bank International

With 577 employees, Commercial Bank International is, arguably, among the principal financial institutions in the UAE. The financial institution, incorporated in the year 1991 and listed on the Abu Dhabi stock exchange eleven years later, has been in the banking industry for twelve years today. The organization is headquartered in Dubai and offers financial services across the United Arab Emirates to both corporate and individual clients. The official auditors of the company are known as Deloitte Touché Tohmatsu. In addition to banking services, the financial institution offers other services such as brokerage in international trade as well as the ...

HRM and Culture

Human resource has the advantage of decision making capabilities, unique skill sets, and valuable knowledge. This therefore, enables companies with best practices of human resource management to have a competitive advantage over their rivals who do not. The resource based view creates a perspective where employees are viewed as resources thus making it easy to explain strategic management of a company. There are best practices of human resource management used to enhance organizational performance. Selective hiring is among the best practices of HRM. This implies being sensitive to issues such as gender. This paper seeks to discuss human resource management and culture ...

Introduction

Brain tumors have known to affect people of all ages. The fatality rate is creating concern among physicians and it has became a grave public health issue due to premature deaths resulting in serious loss of income to families and creation of emotional distress either by prolonged period of illness; uncertainly of life or loss of a loved one.
Therefore, much has been invested in investigating causes, adapting preventative strategies, discovery of modern treatment and application of scientific measures, which can prolong life by early detection and treatment of the disease. It is not often, however, that many patients are ...

Interpreting Market Trends

Data on various market factors will need to be collected for identification of their effect on demand of vehicles in the Australian market. Those factors are summarized as follows

Disposable income is the level of income that households can spend for their consumer purposes. It is the income after taxation whose level determines the income that consumers have at their disposal. In that respect, it is determined by employment level within an economy.

Purchasing power: Price index/inflation:

Purchasing power refers to the ability that the income held has in buying goods and services. The change in purchasing power determines the quantity of goods ...

Background in Nursing

I obtained my bachelor’s degree in nursing six years ago. Following graduation and licensure, I was employed in a rehabilitation center. Most of the patients I cared for were post-stroke in need of therapy to achieve optimum functioning and the best quality of life possible. Thus, the care I provided consisted of secondary and tertiary prevention. After one year in the center, I was employed in the adult medical-surgical unit of a community hospital caring for patients with the same conditions as that in rehabilitation but in the acute phase of their illness. The hospital’s nursing service is Magnet ...

Impact of Effective Staffing on Organizational Performance

in Corniche Hospital, Abu Dhabi

Abu Dhabi University

Summer-B- 2012-2013

CHAPTER 1

INTRODUCTION
1.1 Background of the Study
With the passage of time, UAE has become the most peaceful and economically stabled region across the world. For an organization located in UAE, the achievement of goals and objectives relies highly on the ability of the company to recruit and select the most appropriate applicant from the talent pool available. But staffing has become a prominent challenge in today’s market in UAE (Heyer, 2007).
Corniche is one of the leading hospitals in UAE providing its patients with maternity and neonatal facilities (Corniche ...

CLC GROUP TEACHING WORK PLAN
CLC GROUP TEACHING WORK PLAN

Introduction

These findings indicate that the average health conditions in South Orange Village Township are relatively better than those of the entire state. Nevertheless, there are inflated rates of obesity and diabetes in South Orange Township compared to the State averages. In respect of this finding, our group decided to design a Teaching Work Plan that would focus on primary prevention/health promotion, with a bid to enlighten the community on how they can prevent the cases of obesity and diabetes.

Primary prevention is the first level of health care activities, which ...