Sales Research Papers Samples For Students

Introduction

Chrysler Group LLC is one of the largest automobile manufacturing companies in the world. Along with General Motors and Ford Motor Company, these three companies are known as the “big three” in the US market. Chrysler is headquartered in Auburn Hills, Michigan. Currently, Chrysler is a wholly owned subsidiary of the Italian Automaker, Fiat S.P.A. The flagship brands of Chrysler are Chrysler 200 and 300, Dodge, Ram and Jeep. The journey of Chrysler was not always smooth. Upon its establishment in 1925, it soon became one of the most popular car brands in USA. From 1930s till late 1950s, it ...

Job analysis questionnaire

The interview that was handled lasted for at least 20 to 25 minutes as the interviewee provided a full description of her job position and the duties she accomplishes along with it. The 25 year-old head cashier in a 24-hour convenience shop says that this is likely her fourth job position every since she started working seven years ago. She mentioned that so far, this one has been among the most successful and most rewarding positions she has ever taken into account especially considering that she is an immigrant from Mexico who is in dire need of supporting her two children ...

History

Red mountain spa sits near the Canyon Snow State Park. Red Mountain Resort construction took place in the 1930s, to encourage snow sports a ski jump was put up around 1934, and then years later a rope –tow that powered by gas was put in the site. A ski club later was formed in 1947; the ski club replaced the rope tow with a chairlift. The ski club was able to host the world cup race 1968.The ski club managed the red mountain until it was privately owned. The red mountain placement by new ownership took place in 2004. The master plan ...

Fixed cost is a cost in business that remains unchanged regardless of the sales revenue level or the output level. In the short term, these costs do not change in the business. However, they may be altered over the long term. In both cases, they remain fixed costs despite the different characteristics. Examples of fixed costs include rent, wages and salaries, insurance among other costs. A variable cost changes with the sales revenue and output of the company. An example of variable cost includes energy usage, raw materials, distribution cost among other costs.

Allocation of fixed cost in Herrestad company is calculated as follows.

1. Fixed manufacturing overhead unit of apportionment ...

Forecasting is the act of making predictions. It is a critical element in decision making and serves the purpose of reducing the risk in decision making to reduce unexpected cost. The time series models are the best techniques to use when calculating fuel prices. According to Beasley (2010), time series can be defined as a collection of data that is recorded over a certain time frame which can be weekly, monthly, and so on. A time series model has four components; the trend, seasonal variation, the cyclical variation, and the irregular variation. The trend includes sales, stock prices, as well as other ...

Sales Job #1

Company/Employer: Unishippers
Industry: Transportation Services
Job posting Website: http://sales-jobs.theladders.com/

Summary of Job Description:

Unishippers is a leading global logistics firm. The employer needs an experienced logistics sales person whose job will entail developing and closing corporate logistics accounts in Atlanta market. The successful candidate will be provided with a health insurance policy, laptop and cell phone.

Job Requirements:

The eligible applicant should have a minimum of two years experience outside business to business sales experience and a proven track record. The applicant should be a holder of a four year degree and prior experience in shipping/logistics will be an added advantage.

Job Functions and Responsibilities:

The successful candidate will be required to develop ...

Channel Management and Distribution

The channel management technique is through choosing the most effective channels or routes to market for Olive Garden. This will be a derived force to achieve the best outcomes from those channels. The application of the significant financial, training or marketing resources help in accomplishing best results from the channels (Bowersox & Cooper, 1992).
The major factors influence the channel management decision on the marketing are the usage of specific channels for market share or sales volume, costs changing of delivering to market and achieving customer satisfaction (Bowersox & Cooper, 1992).
The main consumers have been recognized as people who ...

Introduction:

Toyota Motor Corporation is a Japanese multinational automotive manufacturer with headquarters in Aichi, Japan. Toyota was the largest automobile manufacturer in the world in the year 2012, with 333,498 employees. Toyota produces more than 10 million vehicles every year and is the only manufacturer in the world to do so. In July 2012, Toyota manufactured its 200th million vehicle. Toyota produces a diverse range of automobiles catering to different sectors of the automobile industry. Toyota manufacturers vehicles under five different sub-brands including Toyota, Lexus (luxury oriented brand catering primarily to the US luxury car market), Scion (youth brand targeting youngsters), ...

Planning at Starbucks

Introduction
Starbucks is a renowned coffee place and has grown exponentially over the last forty years. In 2007, Starbucks experienced a decline in their sales. This was largely due to growing competition from McDonalds, Dunkin Donuts, and other similar outlets. Starbucks unique selling point was in providing fresh coffee and convenience. It had special importance for its customers as it provided coffee and other breakfast items. However, with McDonalds launching their breakfast line and entering the coffee market there were more options available to Starbucks customers. By 2008, when Schultz gained control as CEO at Starbucks the company’s share ...

Analysis of Walmart financial performance

Analysis of Walmart financial performance
The net income has increased in the year 2013 by 8.35% as compared to the year 2012. The net operating cash flows are also increasing on the regular basis. In year 2012 the net cash flows from the operating activities was $24.25 billion and in the year 2013 it is $25.59 billion. There is a clear increase of 1.34 billion in the cash inflows of 2013.
The net cash outflow from the investing activities in the year 2012 was $16.61 billion and in the year 2013 it is reduced to $12.61 billion. The ...

Riordan Manufacturing, the international plastics manufacturer, employs about 550 people with planned annual earnings of $46 billion. Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion, owns the manufacturing company. Riordan’s manufacturing is separated into the following three groups: plastic beverage containers made in Albany, Georgia; normally prepared plastic parts in Pontiac, Michigan; and plastic fan parts made ​​in Hangzhou, China. With the goods being produced at the different parts of the world and different makes, Riordan’s major clients are motorized parts producers, aircraft builders, the U.S. Department of Defense, beverage bottlers and creators, ...

Importance of Research and Development

Importance of Research and Development
There are a number of challenges that Pfizer Inc. has been facing for past many years. One of the challenges includes the currency exchange rate that has affected its overall sales. The decrease in the number of sales in the first quarter of 2013 resulted in lower profits for the year of 2014 as well.
In addition, Pfizer Inc. also tried to undertake higher sales in the regions where the sales tax percentage for lesser. In this manner, the tax revenue was lowered for Pfizer Inc. At the same time, SEC published a notice ...

Crystal Pepsi was well received when it entered market since it had high sales. However, the brand sales went down drastically within a short time of its introduction. The failure of the Crystal Pepsi was due to various reasons. First, was flavour miscommunication. The marketing statement placed in the can of the product was clear cola. Ideally, this made that customers would expect the product to taste like a cola. Unfortunately, it did not taste a cola. Besides, the packaging in the can had a red flag that informed the customers that the product had a citrus taste. As a fact, this message brought a lot ...

Introduction

The paper focuses on Hire Purchase (HP) activity and its relationship to the legal environment. Understanding how business law operates proves essential for understanding the whole concept and guidelines within HP agreements. Commercial activities thrive in environments guided by legislation to enhance smooth performance, as well as maintenance of contracts by the parties involved in the business transactions (MacIntyre 65). Business law primary concern relates to the creation of new companies as well as dealing with the issues arising from the existing enterprises in the process of interacting with other business organizations, the public, and the government. The area ...

Experience of Marketing

Nowadays the profession of a salesperson is becoming more and more popular. But the question here is not about quantity but about quality of a salesperson. Therefore the crucial issue is the company should hire an effective employee, highly proficient in the sales management. But what is actually a "salesperson"? "Salesperson is an individual who sells goods and services to other entities. The success of a salesperson is usually measured by the amount of sales he or she is able to make during a given period and how good that person is in persuading individuals to make a purchase. If a salesperson is employed by a ...

Inferential Statistics

Grape, Inc’s uDevice X and uDevice X Plus’s daily sales for the year 2014 are reproduced in Appendix C. The monthly sales figures are as shown in table 1.

The descriptive statistics for the data in Appendix C is shown in table 2 as extracted from Grape, Inc.xls, Sheet uDevice X – uDevice X Plus D20

Test of Significance between uDevice X and uDevice X plus Sales

In order to test whether there is a statistically significant difference between uDevice X and uDevice X Plus, student t-test for two independent samples was used. It was assumed that the same have an equal variance and mean, since Grape, Inc. customers have ...

Descriptive Statistics and Interpretation

uDevice sales data during the month of September 2014 is reproduced in Appendix C. It breaks down sales according to the market (US and Europe), customer’s gender and the uDevice color. The descriptive statistics are as shown in table 1.
Figure 1: Descriptive Statistics for uDevice Sales

Age Group

The age groups were put into classes of size 4, starting from age 16 to 72. Customers aged below 16 years were included in the one class as 16 year olds, in the same way customers aged above 72 years were included in the same class (72 and above).

Market/Sales Segmentation

The ...

Research Outline: Amadeus IT Group

Management
Research Outline: Amadeus IT Group
- Software Options
- Budgeting Planner: Amadeus Ticketing Services allows its users to extract all the data that indicate ticketing sales for all ticketed and unticketed air bookings. This makes it easier to measure sales, budgeting and productivity with the use of excel document that is generated by tool (Ticketing Analysis Reports, 2014)
- Mobile Booking:The Amadeus CRS software is used with a business model that has a booking fee and transaction model base. The software has two operational applications for Quantas and British Airways with built-in expertise to allow for ...

As a marketing manager of a commercial cleaning service oriented business. Many of the marketing related aspects are revealed. To set the price of a product, it is necessary to consider that the underlying costs should be covered, profit margin the organization is pursuing and the competitive price the target market can pay. Thus, an Activity Based Costing (ABC) is used to price the product. The cost associated with the production is calculated and the profit margin is added to form a competitive pricing .
For an effective sales force, only the best talent is hired with lucrative pay packages and given financial ...

Explain your rationale for how you set the price of your products in the marketplace.I set the price of my product in the marketplace from the practical approach that is cost-based pricing in which an amount of gain joins the total cost of a product and, the expenditures that were not into consideration previously. The basis of setting up the price of a product in the market does not only serve the purpose of organization’s profitability objectives but it also encompasses volume, ethical, social, image, and status quo goals .
What was your strategy around creating new products to meet ...

Business Project

Value Curve Analysis Walmart
Walmart in comparison to its competitors excels in supply chain management, financial strength, competitive pricing and strategic physical presence in the region, however Walmart is lacking severely in customer satisfaction and online presence. Walmart ranked as a one when it came to customer satisfaction while Target and Amazon scored 3 and 6 respectively. There is a huge gap in customer care and satisfaction something that Walmart seriously needs to consider if it hopes to remain competitive. Similarly, Walmarts online presence is negligible with it is scoring a 1 in the eCommerce field while Amazon scored a 9. This ...

Interpreting Market Trends

Data on various market factors will need to be collected for identification of their effect on demand of vehicles in the Australian market. Those factors are summarized as follows

Disposable income is the level of income that households can spend for their consumer purposes. It is the income after taxation whose level determines the income that consumers have at their disposal. In that respect, it is determined by employment level within an economy.

Purchasing power: Price index/inflation:

Purchasing power refers to the ability that the income held has in buying goods and services. The change in purchasing power determines the quantity of goods ...

Executive Compensation and Total Reward Management

Introduction
Contemporary businesses are increasingly concerned with the human resource management (HRM) practices as they realize the value, which is hidden in accurate and appropriate approach to managing human assets of the organization. It is evident that HRM function went a long way in the evolution process from supporting the element of the company to one of the critical constructs of strategic organizational development. Many modern corporations invest heavily in human capital in order to develop and grow talent inside the company (Armstrong, 2000). This trend is explained by the realization that motivation, retention and development of individuals within ...

Brooks Brothers Incorporation is a privately owned company located in United States. It started operations in 1818 as a family business. The company has enjoyed close to 200 successful years specializing in the production of men’s suits and outwear. Over the years, Brooks Brothers has become a popular company that has sold United States’ top government officials suits. Examples of these iconic officials include the likes of Bill Clinton, George W. Bush and Abraham Lincoln. It has its headquarters in New York. For the past 200 years, it is undisputable that the company has made a rich history, which is its main ...

United States v. General Motors Corp. et al.
384 US 127
- Appeal From the United States District Court For the Southern District of California. No. 46

Argued December 9, 1965

Decided April 28 1966
The General Motors, the manufacturer of the Chevrolet Brand of cars and trucks, along with three associations of car dealers, holding franchise for selling the car in Los Angeles, California, had been convicted by the court for ‘participating’ in a ‘conspiracy’ to restrict sales of the new Chevrolets through ‘discount houses’ or ‘referral services’ in violation of section 1 of the Sherman Act. In 1960, the ...

It is undoubtedly that Social Media has grown tremendously in recent years, and the fact that it has an impact in all aspects of human life is as well true. That the social media has completely revamped the marketing sector is without a doubt (Mitchell et al, 2012). For instance, social media was enabled various companies to reach new clients as well as maintaining the existing ones not forgetting to mention that they have the capabilities of creating potential customers. Moreover, companies that would adapt social media in their strategies will increase their chances of boosting their sales as well ...

Question I

One of the simplest ways to present the Groupon´s business model is to view its proposition as a global retailer of the products produced, manufactured and sold by other companies. The Groupon supply chain and end-to-end business model are based on two pillars: relations with businesses and final consumers. This complicates the way in which the company operates, as B2B business model is totally different from B2C relationships. To answer the question about the complexity of the work with Groupon, it is important to understand that Groupon is a profit organization. The breakeven point for the company also depends on ...

Business

1.0 Sales Process
1.1 Introduction
A key to a successful sales process requires the process to be adaptive instead of manipulative (James 2013). Business analyst and experienced business leaders are recommending customer-centric as opposed to the traditional product-centric sales processes (James 2013). Briefly, the customer has control of the process and the seller adapts to the customers decisions (James 2013). The sales process follows the engineering model of decision-making, but flexibility has a major role to play in the process.
1.2 Sales process strategy
A sales process strategy relies upon problem-solving techniques similar to those used in ...

As the new District Sales Manager (DSM) for a large Fortune 500 consumer goods company, the task was to participate in the recruitment process. One had to select the remaining three candidates from the set of six resumes that were forwarded for one’s review. The contenders who were reviewed are as follows: Jack Bernard, Rochelle Biden, Mary Ellison, Anna Wise, George Brown, and Ernest Swift. After reviewing their credentials and qualifications, and after considering the six candidate characteristics, in conjunction with the detailed job description on the consumer goods salesperson job, I am hereby recommending the following candidates to ...

The art of making decisions on aspects of the products in the real managerial setup is so hard. Theoretical aspects of product management appear to be so simple to implement. Actual practice of the theories present appreciable technicalities to the product managers. Product management decisions need consistent reviewing to ensure that the business thrives. The decisions made can be long-term, short-term and may require different levels of commitments of the business entity. Making right decisions based on the real conditions in the business and that synchronises with the theoretical ideal conditions is, therefore, a necessity. The paper covers pricing and ...

The article looks at different ways buyers can carve their market share in a given economy to maximize their profits. Thus, various industries across the globe study consumers and keep track of their varying tastes and preferences. Thus, most industries have to be innovative in order to find a market strategy that captures most consumers needs to fulfill them. Given the improved technological measures, marketers can easily capture consumer needs through the internet and also can speculate future profits and losses of the company. This means that a company can alter their marketing strategy through keenly observing and tracking the consumers because ...

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organisation? Do you think that marketing should be included as part of the sales organisation within a company? Explain why or why not?
Definitions of Marketing: According to , “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large”. According to Kotler, marketing is “satisfying needs and wants through an exchange process” . Kotler explained that a customer will accept exchange of goods and ...

All business activities are largely covered by marketing. Business activities involve advertising, customer relations, sales and business development which are referred as marketing umbrella. Advertising is the general plan in which a business practices to boost sales as well as expanding market shares and hence improving profits. However, advertising is confused with marketing nevertheless they belong to one aspect. In business, advertising has two purposes they involves name recognition and information. It is important for a business to inform its customers swiftly as possible concerning sales, price fluctuations and inventory of new products or services within business. Therefore, marketing through advertising ...

e-Bay case study

Introduction

eBay is an online seller. There is no need for intermediary in this type of business. It’s an ecommerce seller. There is a direct sale from seller to customer. All the activities of an intermediary are undertaken by the company itself.

Channel of distribution feasible for eBay

Producer consumer
This is because eBay operates on a direct channel of distribution. Here the producer is selling directly to the consumer without the help of intermediaries. Direct channel involves selling face to face, or sales through computers or mails, etc. but there is no involvement of any distributor or any intermediary. There is just ...

Philip Kotler and Gary Armstrong defined marketing as “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing should be customer oriented since customers wants must be recognized and satisfied. Marketing should start with an idea about a want satisfying product or service and continues until the customer wants are satisfied. Before beginning the whole process of marketing, an organization should prepare a marketing plan. The marketing plan is a sensitive part of a business plan.

Focus on the marketing plan of Aloe Company.

Aloe Company is a company that extracts process, distribute and sell medicinal products ...

Introduction

Practices that increase the sales of various companies have formed day-to-day responsibilities of any individual serving in the world of business. In response to this, any company that wants to succeed needs to motivate its workers especially with the increasing tough times in the economic systems of different countries in the world. It is the responsibility of the senior management team in a sales organization to find ways of motivating their staffs in order to have their employees perform at good levels. This is mostly required from those to those working in the sales and marketing departments. Motivation of the ...

CE18-2

The installment-sales method of recognizing revenue is not generally acceptable. Revenue should generally be accounted for at the time a transaction is completed because they are not recognized until realized and earned (ASC 605-25-3). The installment sales method accounts for sales that may extend payment periods and involves recording revenues in a specific proportion based on the criteria of cash collections (Carmichael and Graham, 2012). Thus, for these sales in which collectibility uncertainty is present, recognizing the revenue at the point of sale would overstate income and is not generally acceptable. However, ASC 605-25-4 accommodate for unique cases when the seller ...

Introduction

The major competitors of Hudson’s Bay Company are the Nordstrom and the La Maison in the present but in the past, the closest competitor was the North West Company. The Nordstrom is a new company from the US, which opened a branch in Calgary (Monteyne, 2009). La Maison is an established store that has been operational for a while. The third company, the Sears Canada Inc. t however, is not considered as potential competitors. The major competitors are therefore the la Maison and the prospected Nordstrom.
Their major marketing strategies that they employ to compete with the Hudson’s is ...

Most memorable experience with a sales person that was positive and made you feel comfortable

In our daily lives as we discharge our duties, we encounter salesperson that might be selling a good to us or even introducing goods to us. Our encounters with the salespersons may vary depending on how the salespersons present themselves to us. If the salesperson creates a poor first impression to us due to their poor personality with regard to being a salesperson then we shall have a bad experience with the potential customer. If the salesperson creates a good first impression then we shall have a nice experience with them as the customers.
Recently, I have had a nice experience with a salesperson who was ...

[Author’s name]

Chinese Music Industry: Political Aspect

There was a reason for the global music industry to celebrate in 2012 – the market showed growth (0,3%) for the first time in fourteen years. However, it was hard for China to share the joy with the world, as their industry of digital music sales remains in pitiful state. The physical retail market is virtually non-existent – it declined amazing 95% between 2003 and 2010, to nearly $10 million (DailyChina, 2013), meaning that the whole physical retail music industry in a 1,4-billion country generated less revenue than Eminem’s 2010 album “Recovery” in one week in the ...

COMPANY INFO:

- Brief company history
Levi Strauss started out as one of the people who found gold in the hills of California during the Gold Rush Days. He did not do it as a gold miner. The man called Levi Strauss started out with that dream, but his EURIKA moment came when he discovered that he could garner more gold from the miners by providing tough durable clothing then he could by going into the hills and searching. He did it the old fashioned American way. He had other people bring it to him. For the last century and a half ...

Introduction

Square is a company launched by San Francisco in 2009 with an objective of creating a cashless society. It markets two applications and services; Square wallet and Square register. This service allows individuals and merchants to debit and credit cards in the transaction process.
Square partakes marketing so as to promote product awareness to the public. The public gets to know its products through marketing as it may not be possible for consumers to look for information about a company on their own. Through marketing, consumers discover more about square. It is also through marketing that square build connections with its ...

The case study is dedicated to the topic of ethics in sales. Two different situations are considered. In one situation a salesperson applies particular efforts, aiming at making customer buy particular thing, being aware about the fact that the efforts he/she applies leads to objectionable influence on customer’s decision-making process. In another situation (which seems to be opposite) insurance agent lets customer know about harmful effects, connected with the purchase, which can potentially appear in the future.
The main issue to be considered with respect to the first situation is about the extent to which it is ethical ...

- Mission Statement
Harman is the global leader producing audio and infotainment systems. Approximately 80% of the luxury cars of the world are equipped by its audio systems of premium quality. The Company operates in three segments of the industry including Consumer, Professional, and Automotive.
There were several main principles indicated in the mission statement of the company, namely: dedication to global excellence in the market of audio and infotainment markets, fostering a culture of creativity and empowerment, and implementing innovations. The Company stated the commitment to customer satisfaction, superior value, and delivering solution of excellent quality to ...

Midterm Exam 1. In the last twenty years, how has communication changed in the sales environment? Communication in the sales environment has changed greatly for the last twenty years following the advancement in technology. The sales environment has been meant more and more pervasive following the drastic change in technology. Advances in computer and telephone have meant it easy to improve the communication between the sales people and customers. Use of internet has helped in delivery of product and service information to customers through the use of emails in a timely manner. Therefore, advancement in technology over years has improved ...

Introduction

This paper is going to examine the importance of creating and implementing an effective strategy for the success of business. I will be using the operations of Eagle.com which is a large online retailing business dealing with a wide variety of goods that range of household goods and design. The business was created in 2010 to close a gap that existed between manufactures and consumers and also provide an ideal shopping for consumers.
Strategy planning is an organizations policy of management that is used to guide the employees and other stake orders within an organization to work towards achieving the common ...

Management

MANAGEMENT
Project Scope Statement
The project scope statement for sales and marketing of new products from Winsome is detailed below (Duggan & Demand Media, 2013).
Objective
Sales and marketing of new products.
Deliverables
- Sales training.
- Successful advertisement campaigns.
- Sales departments in various areas.
- Implementation of marketing communication strategies.
- Collaborate with wholesalers and retailers for promoting products.
- Establish the products in the market.
- Create a loyal customer base.
- Customer service training.
- Efficient customer service centers.
- Obtain feedback ...

Questions

Who are the project stakeholders? How will they be involved in the project?
Consumers, the community and the company’s design, production, purchasing, shipping, sales and marketing departments. They will all be consulted adequately to ensure that all their concerns are put into consideration in the project process.Who should be the project sponsor? Why?
A company whose products will make use of this container. One of the water companies, for instance, should partner in this project. In so doing, they will be advertising their products.From which department should the project manager come? Why?
The design department. ...

The price strategy adopted by a company for its services and products refers to its main ways of improving profits. These include means whereby the business owner can cut the costs of operations and sell more products, or better still find a higher profit by incorporating a better pricing strategy. This is especially so when costs are already at their lowest possible levels and sales volumes do not have an improvement. The target customers of a business are the clients who are most likely to purchase or consume their products and services (Kapferer, 2008, p.165).
Oakley uses a price strategy that incorporates high ...

Cost-Volume-Profit (CVP) is an analysis tool that is used by managers to determine the effects of product costs and sales volume on profitability of a business. It is concerned with how changes in unit variable costs, fixed cost, selling price for each unit, activity level and sales mix affect profitability. A CVP analysis consists of a CVP statement of Income, margin of safety, break even analysis and projected income. This paper seeks to discuss the features of CVP and the reasons why managers are interested in break-even analysis. Lastly, it will compare contribution margin and fixed costs.
There are five ...

Should companies comply with China’s terms?

When dealing with foreign markets, it is imperative that the terms and conditions being dictated are adhered to. In this case, China hosts a large market where foreign investors are likely to boost their sales with their production. The only thing they have to lose is the knowledge they have on management and their technology. China is among the leading nations with a growing economy and this makes it a perfect avenue to cash in on the sales (Sardy et al. 2010). Foreign markets may learn a thing or two from this and transfer the same to their countries. Trading in Chinese quarters ...

Abstract

The main purpose of an organization is to create an image in the minds of the consumers both of the organization and the products and services that they provide. To be able to create a presence, how an organization communicates with its target market is if paramount importance.
The most common mode of tools to communicate with the consumers is through the Promotional Mix of Advertising, sales promotion, public relations, personal selling, and direct marketing.
Key Words: Advertising, Promotion, Sales, Integrated Marketing Communication (IMC)
MARKETING COMMUNICATIONS

Marketing Communications

Introduction
The basic essence of marketing communication for organizations is ...

Exam Anxiety.sav- Interpretation:

The first table presented a matrix of correlations coefficients for Exam performance, Exam anxiety and Time spent revising. It was found that performance in exam was negatively linked to exam anxiety; the Pearson Correlation was r = −.441. P value was less than 0.05 so this relation is significant. It was also found that exam performance was significantly positively correlated to time spent revising; r = 0.3967 and p < 0.001. Lastly, exam anxiety appears to be significantly negatively linked to time spent revising (r = -0.709, p= 0.000). The above Descriptive table presented the mean and standard deviation of all the four variables for ...

Workings in regards to adjustment for module 3 are computed as follows:

Cost of goods sold is computed as (opening stock +purchases-closing stock)

So the necessary adjustment in this regard will be computed as follows:

The adjusted cost of sales = (307,000-42,500) =$264,500

Module 4 workings is computed as follows,

New cash level= (16,700+150,000-15,000-40,000) =$111,700
Land purchase=$400,000
Notes payable= (400,000-40,000) =$360,000

Other computations from the trial balance can be categorized as follows:

Liabilities & Assets &
Accounts payable 78,000
Accounts receivable 36,500
New adjusted cash level 111,700
Common stock 10,000
Equipment 415,000
Inventory 42,500
Long term debt 127,000
Paid in capital 50,000
Notes Payable 360,000
The second category is ...

Introduction

Procurement Management is acquiring of goods and services effectively from an outside organization and gaining maximum benefit to the organization in question for the intended project. (David I. & Roland, G. 89).To add on to that project procurement management also helps in maintaining good relationship between the buyer and the seller. Since a contract is a legally biding agreement between two or more parties, it should include documentation. The procurement part of it deals with acquisition or obtaining what is needed. In any contract, both parties involved should agree to do or supply whatever planned to do in written form. There ...

Introduction

The optimum size of company is a very fundamental issue o put into consideration for the growth of the company. Size can have drawbacks and benefits in assisting the management in maximizing the level of output. However, there are those factors that determine the size of the firm. In most cases farm expands their production due to the economies of scale. When the company grows or expands, it is able to take advantage of machine utilization, cost reduction, and bulk discount among others.
Large companies have the cost advantage over the small companies due to economies of scale. This ...

Introduction

Budgeting is one of the most important parts of financial management. Budgeting allows the management to identify the areas where the company will be making expenses along with identifying cash inflows. Thus it helps the management to analyze the difference between the expenses and revenues and therefore by comparing these two, budget can provide estimated profits that the firm would make. Budgeting therefore helps the management of the firm to make decisions, to analyze the future cash inflows and outflows and thus make decisions accordingly (Besley, & Brigham, 2007).
This report has been divided into three parts. The first ...

An effective marketing strategy has the potential reaching the target market of the product and ensuring that the organization offering the products makes sales and profits. EZ Charge is a new product within the technology market. As such, the marketing strategy has to focus on relationship marketing to link the laptop charger with the laptop manufacturers. The marketing philosophy of EZ Charge is to offer customers a laptop charger with higher level of value and innovation at lower costs compared to competitors. This will ensure that the product has the ability of enjoying the market, which is already created by the ...

One key thing to do is to obtain an assurance from the seller of the merchantability of the airplane. In other words the seller should be asked to guarantee that the airplane is fit for the purpose for which it is bought. This would amount to an express warranty by either affirmation or promise, the breach of which would form the basis for a remedy (Meiners, 277). The guarantee may be oral or written in the contract of sale. This would cater for any hidden defects that may render the plane not of merchantable quality or fit for purpose.
...

Salespersons are important within the production cycle since they ensure that products and services reach the consumers at the right place and time. As a result, salespersons add the place and time utility to a given product. Salespersons have incredible convincing powers that they can influence the buying behaviors of consumers. Consequently, this has raised a lot of interests and concerned. Motivated by the same interests and concerns, the following is an interview with a Samsung’s salesperson.

Biography of the Salesperson

David is a renowned salesperson who assists in distributing products from Samsung. Specifically, David sells cell phones, cameras, laptops, and sound systems. David is a salesperson who ...