Marketing Management
I. Introduction
Market research is defined as the systematic and objective identification, collectiom, analysis, dissemination and use of information to improve the decision making process for identification and solutions to problems and opportunities in marketing . The techniques of marketing research shall be used in the current business scenario so as to prepare a business research plan to address the issues faced by Pincess Cruise Lines. The market research for Princess Cruise Lines involves two steps: 1) Identification of the marketing problem and 2) Solving the problems.
Princess Cruise Lines has observed that the average age of the guests ...