Abstract
The research paper describes the genre of K-Pop with its main musical and visual characteristics, the main facts from its history from the moment of its foundation in 1990s and to its commercial popularity by the middle of 2000s. The Top K-Pop performers and their creation described and analyzed here as the examples of the provided reasons why the genre becomes more popular nowadays outside the Korean borders. The author concludes that K-Pop is the main competitor for the American Pop stage in gaining its popularity on the World stage, and it has enough potential to become the main ...