Introduction
Square is a company launched by San Francisco in 2009 with an objective of creating a cashless society. It markets two applications and services; Square wallet and Square register. This service allows individuals and merchants to debit and credit cards in the transaction process.
Square partakes marketing so as to promote product awareness to the public. The public gets to know its products through marketing as it may not be possible for consumers to look for information about a company on their own. Through marketing, consumers discover more about square. It is also through marketing that square build connections with its ...