Abstract
The purpose of this paper is to determine the importance of polling and how they can be used as a tool to predict sentiments of a specific or a general population. Three particular polling cases will be considered in this paper, namely; entertainment survey, political survey and general survey. Upon analysis of the surveys conducted in these three different polling scenarios, we wish to identify if there are any similarities and differences between the process of data gathering and interpretation. One of the underlying purposes of this paper is to acquire the knowledge needed to prepare and conduct a personalized survey with reliable ...