Marketing Project
Product loyalty results when the consumers are satisfied with the product and the product is consistently meeting the demands and needs and wants of the consumer (Matzler, Grabner-Krauter, and Bidmon). Likewise, I am also loyal with the ‘Heinz tomato ketchup’ because it has and is fulfilling my requirements and satisfying my taste buds. Heinz has invented and is responsible for all the advancements that are made in the ketchup industry. The target audience of Heinz Tomato ketchup is housewives and mothers. This is because they do more shopping of grocery items statistically. Heinz tomato ketchup is introduced in order ...