Traditional Marketing Research Papers Samples For Students

Abstract

Social media is changing the world marketing in various ways. Companies are using the social network to reach a broad range of customers. This paper defines social media and social marketing terminologies. Social media is any online platform where people can connect with friends, share pictures, photos, and messages either openly or through private messages. Social media marketing involves creating web traffic or attention on the social media platforms. In this regard, the traditional approach to marketing has since become less efficient. More people trust information shared on the social media just as they would to a word of ...

Social media – the marketing tool

The past four decades have experienced a radical change in the manner business is conducted mainly due to globalization and the breakthrough in technology. One of the emergent marketing tools which have changed the manner in which enterprises engage in business activities is social media. Social media is widely used by business enterprises as well as individuals to connect with people. It is one of the most favoured medium to socialize. These tools help firms to win the loyalty of consumers by establishing deeper level connections (Neti, 1).
Social media as a tool for marketing has helped firms to socially ...

With the advent of technological advancements, people have learned on how to use Twitter as a tool to share valuable information or tips. Businesses started using Twitter to market their business; they have used Twitter to give away discount coupons for their services and products. There is several business networking events that are being promoted exclusively on Twitter. Twitter is being used to promote business interests. Businessmen use Twitter exclusively for research and to follow fellow leaders in the industry. Businesses utilize Twitter daily to primarily monitor their brand in the market and to spy on their competitors (Prodromou 3). ...