Introduction
Cultural diversity in organizations is one fact that should not be overlooked. When properly managed, various benefits accrue; however, poor management of cultural differences in organizations results into interpersonal conflicts, misunderstandings and communication breakdowns, and failure of the organization to achieve its goals. Some of the major benefits of cultural diversity to an organization are greater invention and innovation, better decision making, and better achievement of the organization’s goals in areas of marketing. For the maximization of these benefits, organizations should aim at achieving the multi-cultural synergy in the work place. Described herein is a business plan of an ...