“Advertising and public relations are emotional businesses.” It is not enough that viewers like the ad, they must experience/feel a connection with the message (Jugenheimer et al. p.297 ). In the latest product of Vytar, the ”ultimate basketball shoes for women” the company’s PR team works closely with the Vytar research and development department to effectively market the product using the least cost. In the next six months the promotions team will launch specific activities that are not only cost effective but are expected to persuade more customers to patronize this latest offering from Vytar.
The Product
Vytar’s Basketball shoes for ...