A Research Thesis Proposal Submitted to Dr
Abstract
In 2010, it was confirmed that the world has crossed the mark of one zettabyte data. This large amount of data is processed using completely fast computers hence easier reach of information that was formerly presumed to be beyond reach. This sums up the whole idea of big data. With the current media transition trends from traditional to digital, big data is a mega opportunity for organizations to optimize consumer and digital markets. The huge amounts of data in conjunction with the availability of advanced technology provides an open opportunity for organizations to utilize big data to their ...