Research statement
Communication in marketing involves activities that are employed by the organization to reach the customers. These activities may include promotion, advertising, exhibition, public relation and use of various media. Communication is crucial for every organization because of the increased competition in the market. This research seeks to find out whether communication increases brand royalty among customers. The research will also measure the role of communication in creating brand loyalty. This will touch on various types of communication in marketing and their efficiency in enhancing brand loyalty. The research also studies the satisfaction of customers as way of creating brand ...
