Introduction
In a formal definition, political consumerism can be said to be the choice of products and producers with the goal of changing politically or ethically objectionable market or institutional practices. These choices are informed by the attitudes as well as values regarding issues of fairness, justice, political or ethical assessment of favorable as well as unfavorable business and government practice, and non-economic issues that concern personal as well as family well being. Political consumerism is concerned with capturing various creative ways in which the citizens, political activists and consumers in general use the marketplace as an arena of consumer politics.
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