Problem approach
Destination images in Melbourne play a vital role in the tourism sector taking the perspective of the international tourist. According to Tucker and Hall, (2004), tourism can be considered as an industry where imagery is a critical element; “its overriding concern is to construct, through multiple representations of paradise and imagery.” When the foreign tourist observes the images, they are able to learn different elements regarding the destination. However, the result of these images to an international tourist can be explained by some developed ideas and theories (Aramberri and Butler, 2005). According to these ideas and theories, the impact of the ...