Abstract
This paper is on the topic of how brand image influences customer loyalty and satisfaction in the Taipei Hotel industry. The first section of this paper will discuss the background study on this topic with the comprehensive analysis related to the topic. The second section of this paper will discuss the purpose of this study, rationale and research questions related the topic. The third section of this paper will describe the methodology used to answer these questions and limitations in this study. The final section of this paper is the action plan that will summarize all topics discussed in ...