Introduction
Placing eco-labels on the consumer products is thought to have immense positive effects on the consumer behavior. In particular, some studies strongly suggest that when the consumers become aware about the product origins and the method used in merchandising, their consumer choices become more ecologically and environmentally friendly. The purpose of the future is to investigate whether these assumptions are validated, or they are merely the results of unfounded marketing speculations.
Background
There is a strong opinion among the marketing professionals that the importance of eco-labelling is gradually, but steadily growing. Thus, several studies confirmed the assumption that traditional methods ...