Literature Review
Summary
The literature review covers the challenge faced by McDonalds in the increasing opposition to marketing its products to children and having an image for producing unhealthy foods. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.
Summary 1
Section 1: Summary of Business Problem and Research Objectives 2
Section 2: Literature Search and Review 2
Analysis of the Literature Review 5
Section 3: Research Objectives and Methodology 6
Research 7
References 7
Section 1: Summary of Business Problem ...