INVESTIGATING THE SIGNIFICANCE OF REPUTATION MANAGEMENT IN REAL ESTATE BUSINESS DURING AN ECONOMIC CRISIS
Investigating the Significance of Reputation Management in Real Estate Business during an Economic Crisis
Introduction
Real estate business involves the financing, leasing and buying and selling real estate. During the 2007-2008 Global Financial Crisis, real estate business was among the worst hit business sectors. Given that it involves huge investments, investors had taken bad loans, which are one of the reasons why the crisis occurred in the first place (Real Estate Agent, 2014). However, despite the fact that the crisis had adverse effects on various business sectors, other sectors emerged stronger than ever. Studies have attributed this emergence to ...