Introduction
Tourism has developed into one of the biggest industries in the past few years. According to Lai & Vinh (2012), growth rate in the tourism industry has exceeded that of other industries. In addition, the tourism sectors of many countries are proving to be the driving forces behind regional development. Successful tourism can raise the number of tourists visiting a particular destination, infrastructure, income employment opportunities and government revenues. The approaches used to attract tourists to a given destination determine the level of success of the tourism sector to which the destination belongs. Undoubtedly, destination image has an effect on a tourist’s ...