Marketing Research Research Proposals Samples For Students

- Introduction
The pharmaceutical industry is one that has been seeking to enhance efficiency in customer relationship management through strategies that involve a transition from the traditional sales force to Key Account Management. However, the transition requires organization changes and is subject to several factors. In that respect, this analysis refers to the case of pharmaceutical companies in Greece for the purpose of analyzing change management that relates to the transition. To achieve the objective, the analysis will provide a literature review and an empirical analysis seek that seeks to answer a number of questions that define the research thesis. Those ...

Qualitative Research

Overview Issues
McDonald success in fast food or junk food business has failed to reflect in its new green menu. The good news as part of our lifestyle the junk food is still flying off McDonalds counters. However, these are certainly not long lasting; people of all classes are shifting slowly towards greener foods putting McDonald in an uncomfortable situation that demands immediate action to save the future.

Problem statement

This marketing research addresses the inherent problem, of people’s perceptions to McDonald green menu, which does not show the expected success. McDonald competitors like Chipotles already control the green ...

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“Institution Affiliation”
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Abstract
Libratone intends to expand into Brazil introducing its two unique Zipp Speakers that use new technology. Because market entry is not an easy thing, it becomes necessary to investigate economic conditions that favor and challenge entry decision. Further, once economic conditions are determined, a marketing approach to facilitate entry and penetration is required. In this study, market conditions in relations to economic environment of Brazil are investigated. The study establishes that Brazil presents favorable macro-economic factors such as high growth economy and stubborn inflation that guarantee sustainability and profitability of the company. ...

Reciprocity of Marketing & Culture

INTRODUCTION
The growing interdependence of global markets has made a more compelling case for culture as an increasingly significant variable in marketing efforts. For one, products and services produced at a global scale find more diverse platforms, particularly across virtual media. The pace, scale and content of products and/or services are, moreover, making an increasing case for more standardized offerings across different marketing contexts. Typically, consumer behavior metrics – including, most notably, conventional market research and more innovative approaches as data analytics platforms and applications – are adopted in order to identify consumer behaviors and needs. This approach to consumer behavior ...

Marketing Research Proposal

CHAPTER 1: INTRODUCTION
Overview
Online reputation management is a fundamental aspect for any organization to manage their reputation. However, some companies don’t realize the importance of managing their reputation especially in the context of today’s internet era, where a customer searches on the internet for any information he/she wants. On the internet there are several blogs, feedback mechanisms and social networking sites which provide a medium to customers to get information and give feedback about a particular brand. With respect to availability of feedback, these mediums offer potential customers an honest and trustworthy opinion about a product or organization. It ...

Marketing ethics is defined as the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Ethical practices in marketing of products affect all aspects of the marketing mix. Marketing ethics is a dimension of social responsibility that involves principles and standards that define acceptable conduct in marketing. Marketers should be aware of ethical standards for acceptable conduct from several viewpoints customers, special interest groups, and society at large. Ethical standards should be upheld all times in company, industry, government and customers . Marketing as a whole is an awareness campaign that touches on the ...

Managerial benefits of the study

The success of Michael Hill Jewellery is dependent on the managerial decision made by the executives. This study is of great importance to the decision making in Michael Hill Jewellery. Among the many benefits is the creation of a benchmark through the study that will help management keep track of the progress. The problem statement aptly states the causes of the low sales experienced by the company.

Through the data acquired from the study, managerial decisions can be made to ensure progress. Another benefit of the study is that it will aid on the identification of any other potential problems ...

Introduction

Bullying in schools is not a new phenomenon but is an activity that has been in existence for ages. A good proportion of students and adults have accounts of their experiences with bullying or have witnessed their peers bullied in what a turned out to be a serious problem in the society with variant detrimental effects that range from emotional effects to negative effects on a student’s academic performance. Teens between the age of 13 and 19 year are perhaps the greatest users of the technology, particularly the internet. The National Crime Prevention Council (2007) contends that teens between the age of ...

A number of assumptions are made in the study to enable the selection of a rational sample representative of the underlying population. Key assumptions include; the sample size selected for this study will sufficiently represent the entire student population in American high schools. Additionally, it is assumed that the instrument used in the qualitative research, the questionnaire has validity and measures the desired constructs. It is also assumed that the respondents will be overly truthful in answering the survey questions and that their actual accounts of cyber bullying will constitute both witnessed and observed experiences.
With regards to validity ...