Business Description, Memo and Proposal
The report on the hair industry in the Dominican Republic identified key trends in the market. With regards to consumer behavior, the female population in the country dedicates significant part of the budget to hair treatment products. However, the economic slowdown in 2013 reduced the surplus income, resulting in rationalizing of the budget. The implication is that unless women were able to acquire the products are a relatively inexpensive price, these trends in consumer behavior were bound to change. This would in turn affect the profitability of the industry. As such, the purpose of this project is to investigate this ...