Qualitative Research
Overview Issues
McDonald success in fast food or junk food business has failed to reflect in its new green menu. The good news as part of our lifestyle the junk food is still flying off McDonalds counters. However, these are certainly not long lasting; people of all classes are shifting slowly towards greener foods putting McDonald in an uncomfortable situation that demands immediate action to save the future.
Problem statement
This marketing research addresses the inherent problem, of people’s perceptions to McDonald green menu, which does not show the expected success. McDonald competitors like Chipotles already control the green ...