A Comparative Study Of Pepsi And Coke
Abstract
This paper is a project proposal on the importance of branding as a marketing technique and as such the impact of branding for changing customer decisions- a comparative study of Pepsi and coca cola. The paper tends to give an insight not only to the scholars and to the managers of companies and other stakeholders.
A Study Of Impact Of Branding For Changing Customer Decisions – A Comparative Study Of Pepsi And Coke
Introduction
The coca cola remains the world's largest company that deals in beverage cutting from manufacture, distribution and marketing of this non-alcoholic beverage and associated syrups globally and one of the United States' most commanding corporations. This company is chiefly known for its flagship ...