Marketing Research Proposal
CHAPTER 1: INTRODUCTION
Overview
Online reputation management is a fundamental aspect for any organization to manage their reputation. However, some companies don’t realize the importance of managing their reputation especially in the context of today’s internet era, where a customer searches on the internet for any information he/she wants. On the internet there are several blogs, feedback mechanisms and social networking sites which provide a medium to customers to get information and give feedback about a particular brand. With respect to availability of feedback, these mediums offer potential customers an honest and trustworthy opinion about a product or organization. It ...