The opportunities of implementing corporate social responsibility, and its advantages when following Amazon, Google and Microsoft
Opportunity
The changes in modern social and economic environment provoked the occurrence of new and innovative rules of business operation. Therefore, the major business goals have shifted from the exclusively profit earning to the combination this process with benefiting environment, society and employees. Comparing the key business processes of the previous decade with contemporary age, we can conclude that in the past all the company’s resources aimed at gain increasing. The strategies planning excluded the interests of certain stakeholders frequently. At present, big successful corporations answer the questions of the results that its operation provides except the profit. ...