JetBlue Airways Corporation is an American airline which provides low cost, but high quality services by imposing advance technology and effective customer service. The airline was founded in 1998 and is headquartered in Long Island City nearer to New York City (JetBlue Airways).
The fundamental business strategy is cost leadership and differentiation. JetBlue Airways has aggressively cut down the cost without neglecting the quality and comforts that customers want. Company aimed to develop efficient cost structure which supported low fare rates with standard quality services. The fares offered by company are almost 50% lower than other airlines. For ...
Airbus Term Papers Samples For Students
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Airline firms that do business need to understand the forces that may impact on their survival. This will enable them understand these forces and how they may impact their performance. This will enable these firms to implement strategies to counter these effects in order to maximize profits. This can assist companies to carry out feasibility studies when planning to enter a new market. This will help it analyze different market segments and assist such companies implement business models that are profitable. Bargaining power of buyers This threat is high because most customers ever search for better deals. As such, commercial ...
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