Apparel Term Papers Samples For Students

Introduction

Nike company background
NIKE Inc. became a corporation in September 1969. The company engages in the design, development, marketing and selling of apparel, athletic footwear, accessories, equipment and services. The company fosters the culture of innovation by creating products/services and customer experiences aimed at meeting the demands of today’s athletes while focusing on solutions for future challenges. NIKE Inc. believes in putting their energy where there is the most impact. The most impact occurs on the finished products manufacturing part; hence, the company strives in raising the bar of performance in apparel, footwear, and equipment manufacturer (NIKE, 2016). ...

Background

The Multifibre Agreement was developed in 1974 and governed the world’s textile sector until 2004 when it was phased-out. The accord inflicted quotas on the amount developing countries could export to the developed world. It was meant to help the developed countries adjust to existing absolute advantage that the developing countries have in the textile industry. The existence of the agreement allowed the Bangladesh textile industry to flourish in the 20th century and early 21st century. It was highly expected that the phase-out of the MFA would greatly affect Bangladesh negatively as the country was highly dependent on ...

Introduction

The fashion industry is mainly about trends which are usually very dynamic. Trend is a very important aspect of the fashion industry and fashion designers need to ensure that they are always up to date as far as the latest trend is concerned. Since fashion trend and fashion forecasting in the fashion industry is a very important aspect, it needs to be given a lot of attention since they literally drive the apparel industry and ensure its success. The existence of a trend is not very important. The trend needs to be reported so that people can be well conversant with it so ...

Kohl’s International Expansion

Before any company or organization proceed with plans to expand internationally, the management needs to assess the viability of doing so. Part of assessment is determining the advantages and potential contributions of international expansion to the organization (Hines & Bruce, 2007). The organization may also assess and plan expansion simultaneously. In this way, the management can determine where the organization will invest for foreign expansion and how the organization would do it. Practices in planning and assessment will be applied in this discussion in relation to Kohl’s. Kohl’s is a retail chain store based in the United States and ...

1. Selecting a Customer
The customer who is selected as a target for the new brand is Doris, the 27-year-old woman who was pegged as a ‘shop-a-holic’. From the description, Doris is always on the look-out for things to shop and the only other activity aside from shopping is staying fit. As such, she is dynamic, single, and has work to support personal needs. Doris therefore fits the profile of the target client whose personality would fit the features and function that the product and brand would project .
2. Appropriate product or apparel for the customer
Since Doris is ...

Nike

The Nike Company first came into operation in the year 1969 as a developer, marketer and distributor of footwear, apparel accessories among other services. It was one of the leading producers and sellers of the various sporting apparel and footwear among other valuable commodities. It however majored in the production of athletics footwear unlike all the other sports. The company also sold a line of other valuable commodities under the Nike brand. Some of these other valuables included bags, socks gloves to mention but a few of the equipment that go hand in hand with sporting activities. The company’s mission is ...