[Old Navy-Case Assignment]
Marketing strategies are not always free from risk of failure. Marketers should consult as much as possible with internal as well as external consultants to make the campaign more feasible and productive. Old Navy has introduced a new marketing campaign for targeting young customers through online videos. These days’ online videos are considered as future of content marketing. Almost 65% of the marketers expect the online videos to dominate their marketing strategies in nearby future. I am writing this memo as per your request to evaluate the inns and outs of the new marketing campaign. The memo ...