Lexus is a luxury automobile brand that belongs to Toyota Motor Corporation. The brand was established in 1989, and it has gained global market popularity over time. Lexus remains the best selling brand in Japan’s premium cars. The brand name ‘Lexus’ is derived from two words ‘elegance’ and ‘luxury’, which represents the highest quality and technological image of the product. It has a mission to deliver high quality product that exceeds the customers’ expectations; this is accomplished through the provision of personal facility design and comprehensive consultation to the firm’s dealers. This mission is essential in ensuring that the ...
Automotive Industry Term Papers Samples For Students
5 samples of this type
Over the course of studying in college, you will inevitably have to craft a bunch of Term Papers on Automotive Industry. Lucky you if linking words together and transforming them into relevant text comes naturally to you; if it's not the case, you can save the day by finding an already written Automotive Industry Term Paper example and using it as a model to follow.
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Introduction
Global branding can be simply referred to the process whereby a company directs its efforts at spreading its name, brand, and logo worldwide. According to Chabowski, Samiee, and Huit (as cited in Lu, 2014, p.36), “global branding is defined as the manner in which firms select, manage, and control their brands across international markets”. Firms follow the global branding strategy for several reasons like obtaining access to fast growing markets, exploiting economies of scale, and broadening the customer base. If a company manages to apply global branding and brand positioning strategies collectively in a thoughtful manner, surely it can take greater advantages ...
Introduction:
When Henry Ford established the Ford Motor Company in 1903, he could not have foretold the profound effect he would have on the automobile industry. Henry Ford can be said to have transformed the automobile from a luxury utility into an innovation that greatly shaped the 20th Century and still continues to impact the 21st. Entrepreneurs and innovators are responsible for change in society. They formulate, develop and promote new or acquired ideas until they grow into realistic concepts and applications which become acceptable in our day to day lives. Innovation requires creativity, self-confidence, risk taking, good leadership qualities and a ...
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Best phrase that anticipates a new discovery is not "Eureka!" but "Wow, cool!"
Throughout the history of science, many discoveries have been made by accident. Sometimes the researcher saw the potential in a completely irrelevant things, or even in the remnants of a failed experiment, making a mistake a manifestation of intuition. Other discoveries took place after a period of despair that engulfed the scientist following a failed experiment. As a result of an error or "unfortunate" coincidence of circumstances, there appeared not a single discovery, but a large set of findings, ideas and discoveries in various fields of science
Penicillin. The penicillin was discovered in 1928. The author of the accidental invention was Alexander Fleming, who, at the time, ...
“Leaders are not born, but made. Leadership qualities are forged in times of distress. It is quite easy to take a sip of coffee while sitting with feet up on the desk dictating theories to subordinates but quite difficult to lead when the business is on the verge to collapse” (Lee Iacocca).
Acquiring fame, money and power may be thrilling for others, but to Iacocca, all these outcomes did not matter much. To Iacocca, these outcomes were mortal that would vanish with time. Iacocca has always focused on leaving quality impression through his zeal and contributions. Making a difference in ...
