Campaign Term Papers Samples For Students

Strategic Context

Charlie Crist is the representative candidate of Democratic, who is vying for Florida governorship in 2014 gubernatorial elections. He had political backgrounds since he had served as a governor from the year 2007 to 2011, as a Republican representative. However, in the year 2010, he abandoned the Republican Part to vie as an independent for the U.S. Senate. Unfortunately, he lost the race to his opponent Marco Rubio. After two years later, in the year 2012, Crist endorsed and back up President Barack Obama, who was contending for the presidency with Democrat Party. Therefore, Crist shifted his gears and announced to ...

Strategy, tactics, or Strategic objectives to reach the targeted market

Given that Adirondack Creamery’s products are rich and flavorful because no emulsifiers, stabilizers, artificial ingredient, additives, colors or replacements are added, marketing objectives should reflect the organic foods principle used by the Whole Foods Market in setting excellent standards in food retailing (Datamonitor Report 4). The primary goals of this marketing campaign is to outline the strategic marketing goals to be used in marketing Adirondack Creamery. The adopted strategic approach should be able to convince clients and generate sales.While Adirondack should not segregate clients on age, tastes, and region, the strategic marketing approach should be niche or specialized ...

MCDONALD'S TWITTER CAMPAIGN AND H&M'S POTENTIAL COPYRIGHT INFRINGEMENT

1. Introduction:
Rhetoric strategies have evolved and so have rhetorical strategies over the digital media. This paper focuses on two cases which are the McDonald Case and the H$M case. These two cases are analyzed using the various Rhetorical strategies that are commonly used by authors. This includes the description strategy, compare and contract strategy, division strategy, argumentation, process analysis and the exemplification strategy.
The content in each case provides a basis for this analysis, the first case is the McDonald campaign that backfired, this article narrates how a campaign by this company resulted into negative feedbacks and ...

Conflict amidst nations is a historical issue. Almost each and every country around the world has undergone either internal or external conflict. Some of the conflicts have been the most useful platforms for reconciliations. Meaningful reconciliatory talks have led to magnificent developments in the countries that had huge war problems. Equally, there are some other countries that have continued to stay behind because of the never ending wars. The consequences are deaths, tensions and poor cross boarder relations. The paper will take an in-depth study of the North and South Korean wars. The Korean wars are primarily the political, ...

For the purposes of this term paper it was decided to analyze factors affecting marketing strategy of the European brand "Fairy Dragons" that manufactures souvenirs and toys. The fabulous legend about dragon's family that has magical powers and help people was formulated for the promotion of the brand. The brand name clearly relates to the main heroes of that legend - thereby the brand's mission is much broader than the mission of usual souvenir manufacturers. "Fairy Dragons" has taken on additional psychological meaning for the consumer. The brand is presented in retail places near European must sees visited by ...

It is worth mentioning that running a marketing campaign is not an easy task as many people may believe. It requires adequate planning and analysis (Keller, Parameswaran, & Jacob, 2011). The project requires careful management right from when the idea is created up to the time the campaign wraps up. Our project will, therefore, entail running a successful marketing campaign. For any company, marketing and advertising are inevitable endeavors as they allow a firm to compete favorably with other players within the same industry. However, some companies carry out marketing campaigns but end up failing to improve the status of ...

[Old Navy-Case Assignment]

Marketing strategies are not always free from risk of failure. Marketers should consult as much as possible with internal as well as external consultants to make the campaign more feasible and productive. Old Navy has introduced a new marketing campaign for targeting young customers through online videos. These days’ online videos are considered as future of content marketing. Almost 65% of the marketers expect the online videos to dominate their marketing strategies in nearby future. I am writing this memo as per your request to evaluate the inns and outs of the new marketing campaign. The memo ...

The United States campaign funding is depicted by various instances of unfair practices because the rich get leverage since they can convince the mass in their campaigns. It is essential to note that political campaigns always involve the use of significant resources. Some of the expenditures incurred in a political campaign include the renting of conference halls, transportation, paying the campaigners, printing, appearances, and even soft finances. It would rather seem impractical to expect that funding offered by the federal government would meet up all those costs (Hames, & Ekern, 297). State funding would also seem to favor a particular ...

1. Describe in detail, how each of your goals and objectives, listed on your contract
It was a privilege given by the University of Northern Colorado, School of Human Sciences, placing me at the Human Services Program, as an intern, with the agency-North Colorado Health Alliance (NCHA); which is coordinating the Weld County Community Health Campaign-Make TODAY Count! Supported by, the grants from Kaiser Permanente and the Colorado Health Foundation. This is a three-year campaign launched in June, 2013.
After obtaining internship contract, I contacted the faculty supervisor and the academic advisor to discuss my assignment for internship. I ...

Introduction

As engraved on the tombstone "A Soldier of the Revolution', Joseph Plumb Martin was indeed an ordinary soldier who died amidst poverty in 1850. He was an ordinary person who served bravely in the Continental Army during the American Revolution. He is best known for his memoir titled 'A Narrative of Some of the Adventures, Dangers and Sufferings of a Revolutionary Soldier', which was first published anonymously in 1830. In this memoir, he gave a vivid account of all that transpired in the battlefield in front of his eyes. His account of war is devoid of any embellishment of war heroes. ...

Part 1

Answer

Opening
Hi Michael, this is Alfred Stevens calling from National Kidney Foundation.
You have been one of our best supporters in our bid to continue helping people with kidney problems by making donations.
I recognize that you are a really busy man especially during these hours of the day, have you got a minute?

Introduction

We are a charity organization that helps people with Kidney problem by financing dialysis and kidney transplants. We have put smiles on faces of more than one thousand persons who had lost hope in life after developing different kidney conditions.

Quick next step

I sought to extend ...

A fundamental and seismic shift has occurred in virtually every field and sector known to mankind due to the emergence digital media. The way national political campaigns are done has changed, the mode of communication has changed, the level of interaction and virtually every activity that man engages in including business has not been spared either by the emergence of digital media. People are now able to receive news in real time and observe and connect with the whole world, a factor that has led to the emergence of the global village. More opportunities such as outsourcing and online education ...

Introduction

Labor relations involve an ongoing relationship between an employer and a union member or groups of employees. Typically, labor relations involve interactions between the management of a company and unions who represent groups of employees. This is a memo to XYZ Company which is facing a union organizing campaign. The memo will be in two parts. The first part will focus on the fundamental elements of unionized workplaces. The second part will discuss how to deal with union-organizing campaigns and what management must and must not do.

Section A: Difference between Union-Free Environment and Unionized Environment

Many employers view unionization as a threat. This is because the simplistic ...

IPAD Marketing Analysis

Introduction
The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business.
The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created.
Apple’s iPad has been one product which shows what the company is all about in terms of ...

Canada Election and Political Party Finances

The much publicized scandal involving Sir John Macdonald the prime minister and the promoters of the Pacific Railway led to the enactment of dominion Election Act (DEA) of 1874. The two parties allegedly gave campaign contribution to Federal Conservative Party so that they may gain favors from the government. The passage and subsequent implementation of DEA shaped Canadian politics as it contains both the requirement one has to fulfill to be appointed a political official and reporting of campaign expense clause (Johnston 214). This was a step to what Canadian politics is today. This Act became subject of amendment whenever a crisis ...

The History of Vietnam

The Vietnam War has a major influence on people's perspective of Vietnam as a business environment. In recent years, the Vietnamese economy has been on the rise since 2012. There is a lot of bilateral trade going on between Vietnam and the United States amounting up to over 6 billion USD (UKTI Team in Vietnam, 2013). Vietnam should be considered for business ventures since it offers a large number of opportunities. Vietnam is among the top ten fastest growing economies in the world. The government of Vietnam is also calling for foreign investors to invest in Vietnam in various ...

Abstract

This article is a discussion of problems that working women face in their careers, working in a male dominated corporate system and the evidence of existence of such practices. This article also debates upon the remedies that can be made and how some organizations have already begun considering methods to accommodate female talent in their work structure.

Introduction

“I always feel if all women in the world speak in one voice, what a great voice it will be to bring peace, prosperity and happiness in the world. That voice is needed for empowerment.” (Bheemarasetty, 2012)
Women empowerment is an issue that has ...

Understanding of the political system of Japan is critical for understanding the major interests of this country and forecasting its behavior. Since the 1950s until the early 2000s the Liberal Democratic Party remained in power. But in the 21st century, it was temporarily ousted by other political forces. In 2012, it regained power and is ruling party in Japan now. What are the reasons behind the LDP’s domination? I will try to explain it not going deep into history but illustrating the most recent developments in Japanese policy.
The result of the Japanese parliamentary elections of 16 December ...

The rapid advance of the Islamic State of Iraq and the Levant (ISIL) against Iraqi forces represents yet another critical milestone in Iraq’s turbulent recent history. The policy options available to the United States are complicated by the regional dimensions of the conflict and the divergent interests of key players, most notably Iran, Syria, Russia, a loose coalistion of Western countries and Sunni-regimes in the region. While most of the policy options may be framed as a search for the “least bad” policy to address this quagmire, there may be a path worth exploring to transform the situation into a rare opportunity ...

Interest groups and factions have existed since the beginning of the United States, as James Madison recognized, and political parties throughout American history have been coalitions of interest groups. Corporations and lobbyists representing the upper classes and various big business interests have always been a major influence on Congress and the entire political system, particularly since the nation began to industrialize after the Civil War. They have been well-represented by the Federalist, Whig and Republican Parties for over 200 years, while in the past the Democratic Party was led by the Southern slaveholding interests and also claimed to represent lower-class ...

IFTC entrepreneurship plan

Changing lifestyles present an immense opportunity for Instructional Fitness & Training Center (ITFC) to grow its bottom line. Changing lifestyles are increasingly geared towards healthy living, which is illustrated by the increased focus on health issues such as obesity (Fitness Industry Analysis, 2016). Introducing a line of business dealing in sports nutrition and diet products is therefore an innovative idea. This is because it not only provides a complementary product but also ties in well with the goal of most of the business’ clients, who are primarily fitness enthusiasts to maintain a healthy lifestyle as exemplified by their dedication to ...

An individual suffering from a panic attack may react to the overpowering anxiety at home, in a car, or in a public place. Sometimes those around him do not even recognize what is happening. A recent posting on Facebook by Amber Smith brought international attention to the social stigma and presentation of a person suffering from panic attacks. The 22-year-old woman submitted photographs of her “normal” self and one taken immediately following an attack; the photos were accompanied by commentary on the way society reacts to her disorder (Appendix A). In an article by Today Healthy Living Newsletter, it ...

1. One of the reasons that servicing can be successful is that it can align seller’s and buyer’s goals. Which of the following should result in greater efficiency for that reason?
a. A museum paying Kimberly-Clark to check weekly that bathrooms are supplied and then the museum pays Kimberly-Clark by the supplies (i.e., the museum is charged by Kimberly-Clark for each case of paper products used)
b. A museum’s purchasing officer buying paper supplies from Kimberly-Clark as the most preferred supplier
c. A museum paying Kimberly-Clark to make sure that bathrooms are always supplied with paper ...

When most people hear the word gun, they automatically think of crime. The two have always come hand-in-hand since the invention of guns. Many news reports have stories of people being robbed at gunpoint, or there is an armed gunman on the loose. In more recent news, mass shootings have become a major issue for the United States of America. There was the horrific shooting of the Aurora, Colorado movie theater shooting, the Sandy Hook school shooting, the San Bernardino shooting, and most recently the Uber driver shooting in Michigan. The shocking increase of gun related crimes and murders ...

International marketing plan

Molson Coors Company needs the expansions of its commodity market. The best way to do it is the entry on the foreign market, because the increase of the amount of selling on the existed market is not rational and effective.
The Thai market is interesting and suitable for the Molson’s expansion. In this section we will examine the ways of Molson’s entry on this market and the strategy of that entry. The product which we want to sell on the market is the beer. The type of the beer can be chosen from the production line ...

1932 Election

On the eve of election for the office for the President of the United States, the country is at a standstill. We have had to suffer through the hardships and pitfalls of the Great Depression; the country has been torn apart by prohibition, and the American economy has brought many families into poverty and desperation. Now is the time for direct action, and we stand on the eve of a choice that will determine the course of action of this country for the next four years. On the Democratic side of the equation sits Franklin D. Roosevelt, cousin of ...

ABSTRACT

During World War II, the Allies faced an enemy with technological capabilities that matched their own. The Germans and Japanese boasted precision weaponry that was, in many ways, the envy of the world, and this skill had much to do with the success the Axis forces encountered during the war’s early years. But as the conflict wore on, the Americans and British showed a remarkable ability to adapt not only their design and manufacture of aircraft and armaments to meet the challenge of the enemy, but also their combat tactics. The speed and maneuverability of modern aircraft required pilots ...

Abstract

Rhetorical criticism is basically an analysis of the items people use to communicate, such as images and words. There are different strategies that one can employ when conducting such an analysis. Most importantly, the first step is the selection of an artifact to analyze since the strategies used may differ with the artifact. In this paper, the artifact to be analyzed is an advertisement from Apple and the method employed is ideological criticism, which evaluates the message presented by this advertisement.

Research Question: What is the main message behind this advertisement and was presented in a way that was ...

Introduction

In the current assignment the participators were asked to ‘learn by doing’ and to operate a real business. They were asked to tackle the real issues faced by these businesses in the real world and produce a successful company. They were asked to focus especially on the brand advertising, market share as well as sales productivity of their company. It was found that perhaps the most important requirements of any company are successful advertising campaigns and product quality.
Over 6 quarters of our simulation we were told to go through a simulation course which helped us in learning how ...

Two Arguments on Homophobia

Introduction
The discrimination of individuals who identify as homosexual or are thought to be gay is a common occurrence across the globe. Cities, boroughs and states have passed legislation that outlaws homosexuality. Negative attitudes towards homosexual people usually lead to hostility that come in verbal and physical attacks which sometimes result in death. Homophobia or the fear of individuals who are gay has been associated with religious and cultural beliefs, general ignorance about sexuality and the need to make homosexuality a tool for political gain.
Using the case of Uganda’s Anti-Homosexuality Bill, this paper explores the causes of ...

The world has witnessed many atrocities committed against a group of people based on ethnicity, race, nationality, or religion. Or course, the Holocaust comes to mind immediately as one of the greatest atrocities ever committed by one regime. The acts committed by groups like ISIS and Boko Haram today will long be remember as atrocities against specific groups of people. Another atrocity that stands out in terms of savagery and ruthlessness of the massacre the occurred in the city of Nanking (or Nanjing) in China in 1937 that is often referred to as the Rape of Nanking. This atrocity ...

Abstract

Objectives: This paper seeks to discuss gender equality as one of the most crucial SDGs. It pays particular interest on women empowerment and promotion of women rights.
Methods: The paper proposes the conception of an awareness program that targets popular and influential female figure. This is done with an aim to create a strong movement advocating form women rights and gender equality.
Findings: It is evident that emphasizing on women right is a viable approach when it comes to promoting gender equality. This is based on the fact that women have been oppressed over a long time as indicated ...

For years, taxi drivers have been exploiting unsuspecting tourists and residents of cities in countries around the world. This has created an enormous demand for a reliable taxi service that was classier than a taxi but not as expensive as having one’s own personal chauffer. This demand was particularly prevalent in the United States where taxi drivers did not accept credit cards, drove in taxi designated zones within cities to raise the fares, and whose taxi drivers made customers uncomfortable due to their driving or manner towards clients. Taxi drivers were notorious in the United States for not ...

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It is no secret that businesses spend a significant amount of money for advertisements in order to establish their brand and reach a wide number of consumers. In fact, a Super Bowl advertisement that runs for only 30 seconds costs an average of $5 million (Groden). This is how much a business would be willing to pay because they know how powerful advertisements can be when it comes to persuading consumers to support their products. The Coca-Cola Company is one of the businesses that pay high importance on advertisements. Just last year, this company launched its “Kissed ...

The “war of the electric currents” refers to the rivalry for dominance between Nikola Tesla’s alternating current and Thomas Edison’s direct current in the late 19th century. In last few months of 1887, Tesla applied for and obtained patents for polyphase electrical systems that included generators, motors, transmission lines, and transformers. The patents caught the attention of industrialist George Westinghouse, who was also the inventor of railroad air brakes. Westinghouse bought the AC patents from Tesla in order to commercially generate and transmit AC power. About a decade earlier, Thomas Edison had developed a low voltage utility ...

Introduction

Nowadays Mexico is mostly known as one of the world’s largest consumer economics and moreover, as one of the biggest drug producers and sellers. Rapid growing number of criminal cartels in the country priory benefit from drug trading. Unfortunately, Mexico has a weak judicial system and police institutions. Hereby, the government cannot neither diminish the cartels’ activity, nor control them. Definitely, many actions both inside the country and within the international cooperation were made in order to change the situation. In order to understand the reason of social deviance and inactivity of native civilians in such circumstances a Theory of ...

The Mormon War of the 1850s is an important and controversial event in Mormon History as well as the greater history of Utah and the United States. Between 1857 and 1858 the United States Army attacked Mormons in Utah Territory thereby eliminating the ability of Mormons in the United States to live with an isolationist mentally. As a result, Governor Brigham Young was ousted and US military command became involved in the Mountain Meadow massacre. The result of this massacre was trauma and disgrace within the Mormon Church. This event has gone by many names: Utah War; Utah Expedition; Utah ...

Public health and community health are two terms that are often mentioned interchangeable. Unfortunately, there are many people who think that the two terms mean the same thing. However, although both are related to societal health, they have two different meanings. Public health refers to the art and science of disease prevention, prolonging of life and general promotion of health through informed choices and organized efforts of the society, organizations, private and public, individuals and communities (Green & Ottoson, 1999). Public health is focused on the national, state and county levels. Community health, on the other hand, refers to the ...

Executive Summary

Technology is one of the best scientific developments that have brought about economic, social, and political change in most of the world’s economies. Nevertheless, there are varied reactions on the effect of technology on the environment, the economy, religion, culture, and politics among a host of many social, economic, and political phenomena. Conversely, these factors also affect technology in different ways as will be discussed in this paper. Nevertheless, selecting technology for a specific situation depends on a list factors that either support or oppose such incentives.

Introduction

Science and technology are the current century’s most influential challenges since it affects ...

Business-to-Business Transactions

Business to business (B2B) refers to business transactions between two or more businesses unlike in business-to-consumer where the transactions are between businesses and consumers. The transactions can occur between a manufacturer and a supplier or a wholesaler or between a supplier and a retailer. B2B is also used in communication as many businesses have turned to social media to communicate with other businesses. The communication between employees of two businesses is referred to as B2B communication. The B2B term was invented so as to illustrate the electronic communication between enterprises. B2B was later used in the company's marketing process to illustrate the products and ...

Abstract

Medication errors is a more common situation that imagined. With 1.5 million American sickened, injured or killed annually, due to medication errors, it is essential that we move forward with a solution that could save people’s lives and the nation’s extra $3.5 billion in medical costs. Medication errors occur for various reasons, mainly due to dose mix-ups, harmful drug interactions and unclear prescriptions, during the prescribing medication process and during patient transitions. Good news is that all medication errors can be prevented with proper measures and education for both health care providers and patients alike. A win-win, two-way sided ...

1. Singapore as a country and its tourism: the overview
1.1 Singapore country profile
Republic of Singapore is a Southeast Asian city-state located on 63 islands. It is separated from Malaysia and Indonesia by the straits of Johor and Singapore Strait respectively. The population of the country amounts to approximately 5.3 million and is constantly growing, and with total area of just 710 km2 Singapore is in the world top-3 by the density of population with 7,315 people per square kilometer, which implies that there is a need for land creation, which is being done through land reclamation.
...

Steve Jobs was an American-Arab inventor and entrepreneur who changed the way computers interact with human beings. Born in 1955, Jobs co-founded Apple together with Wozniak, and Ronald Wayne. Up to his death in 2011, he is termed as the charismatic pioneer of personal computer revolution. Job’s computer revolution began in 1985 when after realizing the potentials of Xerox PARCs mouse driven GUI went ahead and created Apple Lisa. Later on after one year Macintosh was created. He played an instrumental role in the introduction of the LaserWriter printer in the market.
The personal computer revolution of ...

CORPORATE CRIME

Corporate crimes are crimes that are caused by corporate bodies or crimes committed by person acting on behalf of corporate bodies. A corporate crime usually includes; corporate corruption, white collar frauds, environmental pollution, insider trading and tax evasion, misleading information to consumers and workers death. In the recent past corporate crimes have became very rampant in our societies, a day hardly pass without a story of investment frauds, corporate corruption and other forms of corporate crime being reported.1 And mainly these crimes are committed by big companies which are financially powerful and therefore the authorities involved fear to take action on ...

The Aesthetics of Nature and of Language

Greenpeace? Friends of the Earth? Eco-warriors? What can they possibly have in common with an eccentric Californian fruit farmer of Scottish extraction? Or, to put it another way, when you turn the faucet, do you ever wonder where your water comes from? If you live in the San Francisco Bay area, then your water probably comes from Hetch Hetchy, which is located in the Yosemite National Park. Its strikingly unusual name comes from the indigenous people of the area and was used to describe the edible grass that grows there. The valley runs parallel to the Yosemite River Valley ...

IN RECRUITING NEW EMPLOYEES, NEGATIVE AND POSITIVE

Human Resources HR353

The Effectiveness of Online Social Networking in Recruiting New Employees, Negative and Positive

The introduction of the internet into the field of business has improved many of the traditionally done functions of the human resources department and one of them is recruiting new employees. Traditionally, recruiting new employees are done through mailed applications or walk-in applications then the applicant is called into a series of tests and a final interview. The procedure is longer as it would take months before companies would select the new employee. With this style of recruiting, not only does it cost a lot of ...