MCDONALD'S TWITTER CAMPAIGN AND H&M'S POTENTIAL COPYRIGHT INFRINGEMENT
1. Introduction:
Rhetoric strategies have evolved and so have rhetorical strategies over the digital media. This paper focuses on two cases which are the McDonald Case and the H$M case. These two cases are analyzed using the various Rhetorical strategies that are commonly used by authors. This includes the description strategy, compare and contract strategy, division strategy, argumentation, process analysis and the exemplification strategy.
The content in each case provides a basis for this analysis, the first case is the McDonald campaign that backfired, this article narrates how a campaign by this company resulted into negative feedbacks and ...