Components of a legally astute social media marketing manager
First, the social marketing manager should be a person of integrity and of good ethical standards. He/she needs to respect customers’ right to privacy. He/she should be a person of integrity and good conduct since social media marketing may entail may scum projects and explicit contents. Hence, such a manager should always up hold the code of ethics and ensure the best services to his/her clients.
Secondly, the social marketing manager should be able to demonstrate creativity and responsiveness to customers’ needs. The manager is sensitive to online traffic of comments in forums, communities, blogs and other social platforms. The manager ...