INTRODUCTION
The objective of this paper is to evaluate and explain the importance of mission and statement, and values in determining the direction for the business in forthcoming years. In order to do so, this paper proposes a mission statement for the business by taking into consideration a variety of factors that are essential for growth of the business. The vision statement, on the other hand, helps in the deciding the future of the business. By taking into account the importance of vision statement, this paper focuses highly on developing a vision statement to define the strategic path and direction of the business ...