International management
International management
Introduction
Expansion to foreign markets is an important prerequisite for success of any modern business. Sustainable growth strategy serves a number of aims, such as supporting the growth of markets and products, expanding a business, improving margins, increasing revenue and reducing a time of a business cycle (Kumar, 2010, p.1). Furthermore, expansion to foreign markets is crucial for companies that manufacture products, targeted for the markets of developing countries, so that as many economies as possible can benefit from innovative solutions.
One of the crucial problems of African countries is water supply. Every day a lot of individuals ( ...