International marketing plan
Molson Coors Company needs the expansions of its commodity market. The best way to do it is the entry on the foreign market, because the increase of the amount of selling on the existed market is not rational and effective.
The Thai market is interesting and suitable for the Molson’s expansion. In this section we will examine the ways of Molson’s entry on this market and the strategy of that entry. The product which we want to sell on the market is the beer. The type of the beer can be chosen from the production line ...
