History of the Company, Mission, Vision, Strategies
IN 1954, the first McDonald’s restaurant was opened in San Bernardino, California. It was run by Dick and Mac McDonald (Neate 1). It is essential to refer to the fact that this business entity operates in the area of restaurant business, while practicing such business approach as franchising. The locally-relevant menu of the foods and beverages at different acceptable and affordable levels of prices is offered in the set of these restaurants all over the world (more than in 100 countries). As it has been already stated, the global system of this company is composed of the restaurants, ...