Abstract
The current globalization attached to the continuously developing economies, competition among enterprises grows quickly and the market share gets narrower. This situation has propelled organizations to develop approaches aimed at gaining new market; companies are also trying to create superiority over their rivals by positioning new products which are aimed at consumer behavior and perceptions. Under such notion, product positioning strategies in the marketing management has emerged and now companies conduct studies on this strategy. The preceding analysis offers a detailed approach aimed at creating a comprehensive comparison of various positioning strategies for competing products or service.
Introduction
Various terminologies have been ...