Products Term Papers Samples For Students

Choose a gene that has been implicated in a human developmental disorder

FOXP2 is a gene that codes for a member of the transcription factors’ forkhead /winged-helix family, FOX. It is situated from base pair 114,086,309 to base pair 114,693,771 on the chromosome 7’s long (q) arm at position 31. The gene has 42 distinct introns, which include 41gt-ag and 1 other. The first FOXP2 report depicted 19 exons, of which two, namely 3a and 3b, are variably spliced into transcripts that cover about 300 kb on the chromosome 7q31 (Lai, Fisher and Hurst).

Several alternative transcripts, as well as protein isoforms, have been predicted on the ...

Many stakeholders are increasing pushing for more relaxation of intellectual property rights. The common argument among these stakeholders is that relaxing the intellectual property rights, as well as corporate knowledge on intellect and knowledge, will be in the society’s best interests. This argument has been dismissed by many of the current content intellectual owners who desire or want to maintain their ascendancy and resist sharing out the intellectual property which is in many cases their main power source. There is however some little bit of evidence that seems to suggest that the relaxation of property rights monopolies may ...

Dialysis is a way of replacing kidney function for people who have kidney failure. There are two common types of dialysis; haemodialysis and peritoneal dialysis (Quantrill, 2001). Haemodialysis involves passing a patient’s blood through an artificial kidney where it is cleansed and waste products removed (Lai, 2009). Peritoneal Dialysis involves the use of a thin membrane called Peritoneum in the internal lining of the abdomen to act as an artificial abdomen. CAPD involves the continual draining of fluids into the peritoneal cavity; the fluids are allowed to absorb waste products for a few hours and then drained out.
CAPD can serve ...

IPAD Marketing Analysis

Introduction
The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business.
The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created.
Apple’s iPad has been one product which shows what the company is all about in terms of ...

Introduction

The economies of modern era are volatile, and they are influenced by the rapid changes that are occurring throughout the world. However, an on-going position of an organization in the market depends on the evaluation as well as analysis of the surrounding. The successful organizations conduct environmental scans on periodic basis in order to analyze what the competitors are doing but their main focus is to consider those aspects that can help them in winning the race (Harari, 1994). BMW, i.e., Bayerische Motoren Werke is one of the leading players in the industry dealing with car manufacturing. It has ...

Like any other multinational, Blackberry limited has extensively invested in various nations across the world. The headquarters of this company is located in the Waterloo, Ontario in Canada. Blackberry is also known as Research In Motion Limited (RIM). This essay seeks to examine the products, geographical penetration and the financial analysis of the RIM in relation to the overall management. In addition, the present and future prospects will be discussed.
As appoint of departure, RIM involves in the manufacture of various Blackberry attributed products. Blackberry refers to an array of wireless handheld gadgets, which include, the family of ...

Saudi Arabia, with its huge oil reserves is the main state of the Organization of Petroleum Exporting Countries. From 1992 to 2009 it was ranked first in the world in oil production and exports. Exports of crude oil account for 95% of exports and 75% of the country's income, making it possible to maintain the welfare of the state (International Monetary Fund, 2014).
Foreign exchange earnings from oil reached $ 45 billion US dollars, or about 85% of export earnings in 2013. High oil revenues contribute to accelerated industrial development in the framework of five-year plans. The growth of ...

Ethics Violations of PharmaCARE

When viewing the behavior of PharmaCARE in marketing and selling its drug AD23, there are a number of ethical issues that the company is brazenly violating. The first and most brazen violation of marketing ethics was creating a subsidiary (CompCARE) to do the marketing for AD23 in order to circumvent the regulation of the FDA. This is a clear violation of the ethical need to comply with government regulation, which businesses are expected to do. By creating CompCARE and shuffling off the product to them, creating a hasty renovation and shifting of resources, the goal was to prevent the FDA from being able ...

1-Description: Coca-Cola is the top ranking beverage brand on the globe. Resources say that Coca-Cola licenses and markets almost 500 beverage brands including waters, juices, sports drinks and disposable coffees and teas. It has world’s largest distribution system in almost 200 countries.
The production process of coke is an interesting but complex procedure. Factors of production involved in the business are generalized as land, labor, capital and enterprise. Capital requirements for Coca-Cola consist of machinery required for the production of bottles and the cola drink it in bulks. Labor refers to the managers, supervisors, production staff and ...

Introduction

Cost is the amount of money an organisation spends in producing a unit of the product. There are various types of costs incurred in producing a unit of the final product. Some of these costs are fixed and some are variable. Some costs are distributed among various products being produced in an organisation. Accounting for all these costs to derive at final value of a product is known as cost accounting. The paper aims at contrasting the two main types of cost accounting systems, which are process cost accounting and activity based accounting system.
The paper is divided into three sections. ...

In his lifetime, Steve Jobs made an unparalleled impact as the entrepreneurial and driven inventor of the iPhone and the Macintosh and co-founder of Apple, Inc. Jobs would later underscore that, unlike his predecessor in Apple, he was not as much driven to make profit as to create products that are game-changers.
Born Steven Paul Jobs on February 24, 1955 in San Francisco, California under extraordinary circumstances to two University of Wisconsin graduate students who gave him up for adoption, Jobs showed early signs of his intelligence and innovativeness at a young age. In the popular biography Jobs commissioned, ...

Steps needed to officially establish the company

Before establishing any company, it will be sagacious to reach some legal requirement. What the law requires us to do should be considered whether the company is a sole proprietorship venture or a partnership. In this case, the company in question is a sole proprietorship company meaning that fewer legal requirements will be required as to when the company could have been a partnership.
The first step according to Smith (2011) will be to choose the name of the company. For the registration requirement of the company, the name of the company will be crucial. To make sure that the chosen name ...

INTRODUCTION

Since the onset of computers and the internet, almost everything today can be done online. The World Wide Web was able to connect people with each other and has made everyone feel a lot closer. We can play games, read books and news, or do daily chores like paying bills through online services. Online boutique shop and food-delivery stores are also trending nowadays for more convenient and hassle-free shopping. Today, our social connections have been built around the internet.
In lieu to the growing need of people for the easiest way to communicate, marketing strategies has been built to ...

Introduction:

When Henry Ford established the Ford Motor Company in 1903, he could not have foretold the profound effect he would have on the automobile industry. Henry Ford can be said to have transformed the automobile from a luxury utility into an innovation that greatly shaped the 20th Century and still continues to impact the 21st. Entrepreneurs and innovators are responsible for change in society. They formulate, develop and promote new or acquired ideas until they grow into realistic concepts and applications which become acceptable in our day to day lives. Innovation requires creativity, self-confidence, risk taking, good leadership qualities and a ...

Forewords

The term recycling refers to the process of changing waste materials into usable, new products, thus, preventing the wastage of useful materials. It leads to the reduction in the consumption of fresh raw materials, usage of energy, water pollution, and air pollution. It obviates the need for conventional waste disposal, and the greenhouse gas emission is far less than fresh production of the product. There are several materials and wastes that can be recycled including plastics and others. Modern waste management includes recycling as a key component and is the third aspect of waste management hierarchy which includes Reduce, Reuse, ...

Profit/Cost Calculation for Three Departments

In the present scenario, Department A buys 3000 quantities of Part 101 internally from Department C and rest of the 1500 quantities from an outside raw material part supplier.
In the proposed scenario, it has been decided by the managers of Department A, B and C that Department A will buy 2000 units from Department C and rest of the 2000 units will be procured from the outside part supplier. This is because Department A thinks that procuring Part 101 from outside vendor costs less than procuring it from Department C. The total costs of procurement for Department ...

(Author)

Introduction

Cannabis belongs to the genus of the flowering plants. Cannabis is one of the most studied plants in the history of biology that is why I selected this plant and studied various features of this plant.
There are three known species of cannabis (Ritsner, 2011); Cannabis sativa, Cannabis ruderalis, and Cannabis indica. Cannabis sativa is considered as the most studied species. These species are mostly found in the Central and South Asia. They are also known as marijuana, hemp, hashish, dagga, bhang, grass, and loco weed. Cannabis plant is of different heights, i.e. it can be 1-20 ...

Introduction

Open source contribution in Information Technology refers mainly to software products where the developers of such software avail the software product together with its source code so as to allow the end users, organizations or even sellers to modify the software to suit their own customization. For software to be considered open source, it must meet the following criteria:
- Unrestricted redeployment: the software license should allow vendors to sell or freely redistribute the software as a package with code combined from different sources. The license should not demand royalty or a fee of any kind from the sale of ...

`Date:

Introduction

Cosmetic products are commercial beauty products manufactured and marketed for the use of improving the appearance of an individual. They can be used to enhance the skin colour, the odour of a person, the lustre and hair. These products include makeup powders, hair creams and gels. Most commercial cosmetic products are synthetic. However, some are naturally sourced. They are meant to improve the appearance of a person without having any effect or interference to the normal basic bodily functions. However, rather than being beneficial to the users, cosmetic products have been found to have serious disadvantages to those who use ...

Introduction

Aging is broadly defined as a decrease in the ability to survive. Aged people have less ability to perform strenuous physical activities and show the deteriorating condition of the organs and increased susceptibility to the diseases. Life expectancy is defined as the average length of the life of the individuals in a population. In developed countries, the life expectancy has increased due to the availability of modern medicines, public health care, nutrition and housing.

Aging of cells, tissues, organs and systems

Aging affects cells, tissues, organs and the system in different ways. The efficiency of the cellular functions decreases and the shape of the cell organelles like nuclei ...

International marketing plan

Molson Coors Company needs the expansions of its commodity market. The best way to do it is the entry on the foreign market, because the increase of the amount of selling on the existed market is not rational and effective.
The Thai market is interesting and suitable for the Molson’s expansion. In this section we will examine the ways of Molson’s entry on this market and the strategy of that entry. The product which we want to sell on the market is the beer. The type of the beer can be chosen from the production line ...

Lack of homogeneities in the market has led to specifications in creating products for markets. In order to supply them efficiently, market structuring is necessary through segmentation.

Segmentation

While coming up with an electronic toothbrush, certain considerations must be made to enable sales in the market. These considerations ensure that the market is separated from the rest of the population. This market ought to have people that are concerned about their oral conditions. This means that mostly, the target group is frequent dental clinic visitors who need to track their oral conditions progressive.

Targeting

This refers to the selection of a specific ...

Introduction

Corporate strategy entails the structural makeup of a corporation with the addition of the entire aspects of the business componenents the most four common concepts that are utilized by companies in the United States are management of portfolio, restructuring, activity sharing and transfer of skills. The mission of Microsoft is to provide the capability for the enablement of business in the entire world for the realization of full potential. It has long worked hard to attain this mission through the formulation of technology aimed at the transformation of the methods of work used by people as well as how they ...

Lexus is a luxury automobile brand that belongs to Toyota Motor Corporation. The brand was established in 1989, and it has gained global market popularity over time. Lexus remains the best selling brand in Japan’s premium cars. The brand name ‘Lexus’ is derived from two words ‘elegance’ and ‘luxury’, which represents the highest quality and technological image of the product. It has a mission to deliver high quality product that exceeds the customers’ expectations; this is accomplished through the provision of personal facility design and comprehensive consultation to the firm’s dealers. This mission is essential in ensuring that the ...

Abstract

The current globalization attached to the continuously developing economies, competition among enterprises grows quickly and the market share gets narrower. This situation has propelled organizations to develop approaches aimed at gaining new market; companies are also trying to create superiority over their rivals by positioning new products which are aimed at consumer behavior and perceptions. Under such notion, product positioning strategies in the marketing management has emerged and now companies conduct studies on this strategy. The preceding analysis offers a detailed approach aimed at creating a comprehensive comparison of various positioning strategies for competing products or service.

Introduction

Various terminologies have been ...

Business-to-Business Transactions

Business to business (B2B) refers to business transactions between two or more businesses unlike in business-to-consumer where the transactions are between businesses and consumers. The transactions can occur between a manufacturer and a supplier or a wholesaler or between a supplier and a retailer. B2B is also used in communication as many businesses have turned to social media to communicate with other businesses. The communication between employees of two businesses is referred to as B2B communication. The B2B term was invented so as to illustrate the electronic communication between enterprises. B2B was later used in the company's marketing process to illustrate the products and ...

Introduction

There are numerous concepts which come under the ambit of marketing department and all of these concepts are more than essential for a company to increase their financial belongings. Among these concepts, the name of “Marketing planning” is one of them, which is more than essential for an organization to get certain added advantage (Rossiter & Danaher 2005, p26). The main objective of this assignment is to make a perfect and well organized media plan for a chosen brand. The name of the brand is Classic Whiskey (A Hypothetical brand). There is a perfect approach which has been taken into consideration for the same..

How Well Classic Whiskey is doing?

...

Introduction

For a business to implement its policies successfully, it ought to base them on very risk grounds. The saying goes that the high the risk the high returns. The potential of a retail business idea depends entirely on the size of the market on which the products are availed. Also, as a determinant to the success of the business idea is that, the competitors should know very little concerning your business idea. Information about a business to a competitor is an issue of concern. It should be highly kept in secret or far from their access. All the business aim at achieving success in ...

The U-Build-It company has established itself through the way it offers hardware and gardening products that range from hand tools to build and plumbing supplies as well as gardening supplies and plants. This is coupled with the kits produced under contract by the local lumber company for doing it on your own utility and storage sheds as well as patio and porch furniture. The business has intentions of start an e-business that will help it market their products globally. This will facilitate the company in attracting customers from a wider range. It will also require the management to open an ...

Part I: Risk profile of ABC

There are several risks to which ABC Company is exposed. Based on economic issues, ABC Company is facing a challenge of running its operations is an unprogressive economic environment. This has been occasioned by the post economic crisis effects. The level of spending is yet to recover fully and hence the company may not manage its targeted business performance. The major industry issue that ABC has to deal with is the increase in competition owing to technological advancements. This competition has been brought about by an increase in efficiency due to fast manufacturing technology. ABC is facing intense competition since ...

Introduction

Every market segment is different. Porters 5 forces models provides us with a guideline of different parameters that should be considered while analyzing a business situation. Information Technology industry is not different. Microsoft is the largest software company of USA in terms of market capitalization. It is one of the most respected brands across the world but still it faces threats from its rivals in each segment it operates. The information technology market changes so fast that the company leading the market today can go out of business tomorrow if it fails to keep pace with the changing demands. This essay ...

This is a world of rapid advancement and people now love to adopt latest trends in clothes, food, living standards, house building etc. with the passage of time people are demanding new consumer product that are featured with modern styles. Considering coffee, if we look at the present trend then coffee is now infrequently and rarely served as just black in simple. Now, it comes with creams, sauces, syrups, and price tags that go with every cup. Starbuckss and Dunkin’ Donuts are the name of two coffee giants (Carroll, 2013). In this paper comparison is done between two giants by ...

A& W Company is mostly recognized for its popular A&W Root Beer beverage. According to history, this is one of the major famous drinks in the United States and the same effect has also been experienced in the Canadian market. Since the 1990’s the concoction of root beer has retained a leading share in the American market despite facing fierce competition from Hires root beer products and Barq’s Dad’s. It is also evident that since 1960s the ownership of the famous beverage and also the franchise serving it has gone through a lot of changes .

Sales People

The company mostly ...

1. Singapore as a country and its tourism: the overview
1.1 Singapore country profile
Republic of Singapore is a Southeast Asian city-state located on 63 islands. It is separated from Malaysia and Indonesia by the straits of Johor and Singapore Strait respectively. The population of the country amounts to approximately 5.3 million and is constantly growing, and with total area of just 710 km2 Singapore is in the world top-3 by the density of population with 7,315 people per square kilometer, which implies that there is a need for land creation, which is being done through land reclamation.
...

We would like to present to you Team Blue’s innovative product, which we call the Wearable Health Tracker. It is a wearable device that will track the health status of the person wearing it. It uses sensors to collect and analyze data from the body and provides health information such as stress levels, sleep patterns, average water intake, and vitamin deficiencies. In addition, it will include special features, such as the capability of connecting the device to a cell phone via Bluetooth in order to make emergency calls; GPS; the capability to play music; and extended battery life. It also ...

An analysis of Coinmach Strategic Planning

Executive Summary
According to various research works, Laundry and dry cleaning businesses across the world provide a huge revenue payback of up to $120 billion annually. Coinmach is the largest market player in the United States and its operational scope is hugely diverse as its work framework is based on the growing needs for commercial and industrial laundry services. Laundry service delivery provision is based on changing clientele needs and the core factors attributed to this are satisfaction, better link to the wider business array and improved convenience for a real market. In 65 years, Coinmach service provision has significantly ...

Business Proposal

The market for delivery of quality and notorious cooked meals in Dubai holds tremendous potential. While growing at unprecedented levels, Dubai attracts professionals and skilled workers from all over the world. Due to the demanding work schedules of these individuals and their desire to obtain wealth, there is very little time for them to make home cooked meals. Therefore, they purchase the majority of their food from restaurants and food stalls which is usually high in calories, fat, sugar, and contaminates from unsterile environments. Due to this growing epidemic, it has been reported by the Dubai health authority that a ...

Introduction

Genericide can be defined as an historical process in which a trademark or brand name is transformed into a common verb through popular usage. This means people are using the trademark to even describe their goods and services. When this happens, trademark is no longer entitled to protection under trademark law because they describe a whole group of goods or services (Millstein 280). This paper will exclusively explore genericide. The paper will explain and discuss the legal concept of ‘genericide’ in its relation to trademark law. The study will use the example of Google (and the newly coined, popular verb ‘to Google’) ...

Question one

Critically evaluate how international companies can apply and make practical use of the strategic theory and model of ‘Ansoff’s Matrix’ in terms of market penetration, and market development, for ONE of the following products; hand soap or paper towels.
It is usually challenging for international companies to adopt necessary tools that will work with excellent marketing strategy. One of the most common forms of marketing tools is Ansoff’s Matrix. The main aim of the tool is aid the business in determining its products, as well as the market growth strategy. Ansoff’s growth matrix bears suggestions ...

Introduction of Best Buy

Best Buy Company, Inc. is considered to be the world’s biggest specialty retailer of name-brand consumer electronic merchandises. Product groups contain things such as entertainment software, consumer electronics, home office, and major appliance merchandises. The Company at this time proposes over 7,000 products in these product categories (Chakravarthy). For the period of fiscal 2000, the organization was able to increase its store total by about 25%, with the accumulation of 47 new stores, which would involve nine small-market provisions and, as of December 2000, was working beyond 600 stores in 50 states (Kohnen). The Company forestalls opening ...

- Introduction
As with many business establishments attempting to launch, innovative ideas involved promoting a component to an existing product instead of an entirely intact product. When the two Steves (Steve Jobs and Steve Wozniak) had an idea for personal computers, their first intended Apple model was basically designed for computer graphics users. But it was only until the last decade when Apple expanded into various intricate devices, let alone computers. It found its way further into the computer market by becoming a consumer goods company to enhance its branding, rather than keep itself as a computer service provider which is ...

STRENGTHS

Design
Teri Jon’s designs boast a luxurious and complex designs that are in line with the current and trending fashions. This is a factor that sets Teri Jon’s apart. The designs take on a complex and sophisticated look, a theme that is synonymous with the high and middle class woman in the market. This is the approach taken by some of the competing designers, such as, Nannette Miller and Catherine Malandrino. To remain competitive in a highly competitive and ruthless market, Teri Jon has identified a target market and focussed human resource towards developing designs that are best suited for them.

Creativity

The ...

The PRADA

The Prada Group is a company that was started by a family of two Miuccia Prada and Patrizio Bertelli as a family business in 1930s. The company expanded over years to become one of the leaders in the world’s design, production and distribution of commodities for luxury uses. The main luxury commodities that the company deals in include; handbags, footwear, small goods of leather, goods that are designed for ready-to-wear purposes, eyewear, accessories and fragrances. Most of the international most prestigious brands are owned by the Prada Group. These brands include; Prada, Car Shoe, Miu Miu, and Church’s (Carroll, & Buchholtz ...

Many companies have developed various marketing strategies that are aimed towards increasing the total sales and improve better customer relations. Samsung is one of the companies that have been on the leading in developing, marketing strategies that are aimed to improve the brands name and make it the leading company in the market.
With the many challenges facing the society one of them being global warming, there is a need to develop a marketing plan that is aimed towards improving the overall welfare of the society. One of the best methods that the company has been able to market itself ...

Business

Introduction
This is a feasibility study project that aims to establish a pre-plan for the restaurant business. This feasibility study is also aims to provide basic information that will help in better decision making for the proposed restaurant business. Study will include some key points that may help establish a strong and stable business and aims to target the possible opportunities and challenges that this business might encounter. The paper will be written in a form of providing the industry and market feasibility; discussing the overview of the industry which the proposed business is included and its strengths, weaknesses, and viability from the ...

Introduction

The Great Depression is the most economically debilitating event that has struck the United States (US). It resulted to the downfall of commercial activities, loss of employment and widespread poverty that has greatly affected much of the US populace. There is an understanding that the Great Depression has its roots on various causes, yet the most compelling reason lies on the implementation of the Smoot-Hawley Act.
The Smoot-Hawley Act involved the use of higher tariff rates on various imports, most notably those that are from China. Implemented in 1930, the Smoot-Hawley Act imposed ...

A group is a non empty set G with a binary operation, * defined on it and so that the following axioms hold.
G1: a *(b*c) = (a*b)*c for all a, b, c in G
G2: there is an element 1 in G such that 1*a = a*1 = a for all in a in G
G3: for every element a in G, there is an element a-1 in G such that a*a-1 = 1 = a-1*a
Any group is an abelian group if for a, b in G then a*b = b*a. it is very common to write abelian group operations with additive operation because many of the groups arise from additive ...

Formaldehyde

Chemical Concerns
According to the National Cancer Institute website, formaldehyde is a colorless, strong-smelling chemical compound used to manufacture building materials and other household products. Exposure of humans to formaldehyde levels exceeding 0.1 ppm may lead to short-term effects such as skin irritation, respiratory problems, nausea, wheezing, and inflammation of the mucus membrane. Formaldehyde is a probable carcinogen and long prolonged exposure to the chemical can lead to certain types of cancer.

Route to Exposure

In most cases, people expose themselves to formaldehyde when using volatile organic compounds such as paints, pesticides, and building materials. When using these products, they emit organic compounds. ...

1. Mercedes Benz is a German multinational that specializes in manufacturing, marketing and supplying of luxury cars, buses, vans, trucks and coaches. Since it was started, over a decade ago, Mercedes Benz which is headquartered in Stuttgart, Germany has been able to position itself as one of the best manufacturer of high end vehicles. It is one of the German 3, which are the best companies in terms of producing and sale of luxury vehicles. The company has produced vehicles that are popular among the business executives, leaders as well as the people who use high end vehicles. The company has ...

Business forecasting

Business forecasting
In any business venture, continuity is a very important aspect that keeps the business coordinators always alert and thinking. This is the aspect that analyzes business expansion, growth and improvement thus it forms a very important base to business management.
So as to ensure and enhance continuity, there is need for the business to have excellent future plans which are mostly termed as strategic plans. However, continuity does not only comprise of the plans but also have a lot of speculations in the plan as well as consider any treads in the field of economy that the business ...

Introduction

“Indulge in the Color of Passion” is the ad’s attention grabbing slogan. The product is the Color Sensational Lipcolor, where the model, Christy, was explicitly identified to be wearing the Red Revival shade . The advertisement is featured in the Family Circle magazine and captures the audience’s interest due to the attractive face that is magnified in the ad; needed to focus on the sensual red-colored lips of the model. The advertisement is likewise filled with the predominantly red color, aside from the model’s lips, there is the half-hidden image of a red rose, with the other half ...

LOGISTICS IN OPERATION MANAGEMENT AND CONTEMPORARY BUSINESS

INTRODUCTION
Fast paced business world has increased immense pressure on organizations to increase agility and the adaptability of business operations. Along with understanding of changing market demand and customer trends, to remain competitive organizations are to remain on toes to meet the challenges posed by the managing operations of business. Therefore, operations of the organizations in the contemporary business world are constantly looking for the business practices that would enable them to manage business with more connectivity and coordination. Therefore, in order to address these factors successfully various management functions are constantly being evolved for greater coordination (Stevenson & ...

How are the prospects located?

Identifying and knowing customer need assist in locating customer prospects. Lapperal’s most frequent customers are mothers with children between ages of 1 month and 7 years. . Iapperal has undergone drastic imperative changes structured to ensure stability and long-term sustainability of the company in all the prospects. On the other hand, stores locate countrywide are independently managed by branch managers (Manta 2013). The company management has many stores country wide where customers could access a variety of children wear. Customer prospects are located through a card issued to a customer once they purchase a product from any company’s stores. Moreover, a computerized system ...

Segmentation

Nike has created hundreds of different products in order to reach different market segments. The company’s products in the shoes in the following sports basketball, action sports, cheerleading, golf, dance, lacrosse, soccer, running, volleyball, tennis, track and field, and softball. The two segments the company can serve include basketball teams and players, and basketball fans and amateurs. Basketball teams such as NBA buy basketball shoes in large quantities for their players and trainers. Some players also buy shoes for their private training. Additionally, basketball fans and amateurs buy basketball shoes to connect more with basketball players and teams.
...

Both the internal and external factor matrices are strategic tools used to address audit the performance of an organization with in relation to its strengths, weaknesses, opportunities and threats that face the organization. These matrices are used by policy makers in formulating the strategic direction of an organization.
In order to put together the external and internal factor matrices, a policy maker in an organization has to identify all the external factors that affect the organization's strategic position in relation to other players in the industry. It's also imperative that the factors that are internal to the organization, and ...

Suggest how an economist would approach the problem of alcohol abuse. Provide two (2) possible solutions to this problem. Include the four (4) elements of the economic way of thinking in your analysis.
Economists classify every activity as either consumption or saving. Consumption means that the individual is depreciating investible capital while saving adds to the available capital for investment. Consumption is health to an economy only up to a given level, after which it deteriorates it. In this case, alcohol abuse is a consumption activity that has negative effect on economic growth. Based on this, an economist will handle ...

EXAM REVISION QUESTIONS

Exam Revision Questions
Question 1
Strategy entails the criteria of using strategic forces to implement approved plans in the most effective manner as possible. It includes the use of a company’s resources and skills to realize the detailed plans by achieving the intended but best results. Many a times, strategic plans hold the highest probability of success because organizations execute the right actions at the right time. On a wider perspective, strategies are used to develop substantial values for organizations. There is no doubt that every successful company has a success story behind it. Simply put, the concept of strategy ...

The History of Quality Management

The roots of quality management can be traced back to the middle ages where skilled workers were responsible for evaluating and inspecting work completed by apprentices and journeymen to ensure the set quality standards were achieved in all aspects of the final product. This was done to ensure that customers were always satisfied with the product quality. Since that time the history of quality management has undergone several changes and this research paper seeks to give a sketch of the history of quality management, from its materialization in the late nineteenth to early twentieth centuries through to modern day. Specific ...

Strategy, tactics, or Strategic objectives to reach the targeted market

Given that Adirondack Creamery’s products are rich and flavorful because no emulsifiers, stabilizers, artificial ingredient, additives, colors or replacements are added, marketing objectives should reflect the organic foods principle used by the Whole Foods Market in setting excellent standards in food retailing (Datamonitor Report 4). The primary goals of this marketing campaign is to outline the strategic marketing goals to be used in marketing Adirondack Creamery. The adopted strategic approach should be able to convince clients and generate sales.While Adirondack should not segregate clients on age, tastes, and region, the strategic marketing approach should be niche or specialized ...

Introduction

Operations Management (OM) is a broad area involved with the comprehensive research, planning and execution of all activities in an organization that lead to a creation of value for its stakeholders. One of its foremost goals is increasing the efficiency of operations through the reduction of waste, and delivering precisely the value that a customer has paid for. An important part of functional operation management is resource planning and resource scheduling activities that ensure a continuous production of services and/or goods, eliminate excess inventory, and deliver the required value at precisely the location the customer wants at the time the customer wants. These ...