Promotion Term Papers Samples For Students

A& W Company is mostly recognized for its popular A&W Root Beer beverage. According to history, this is one of the major famous drinks in the United States and the same effect has also been experienced in the Canadian market. Since the 1990’s the concoction of root beer has retained a leading share in the American market despite facing fierce competition from Hires root beer products and Barq’s Dad’s. It is also evident that since 1960s the ownership of the famous beverage and also the franchise serving it has gone through a lot of changes .

Sales People

The company mostly ...

IPAD Marketing Analysis

Introduction
The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business.
The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created.
Apple’s iPad has been one product which shows what the company is all about in terms of ...

Executive Summary

Leaping Lizard is a new company in the beverage industry that has introduced the new Leaping Lizard drink. The company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. The energy drink motivates individuals who work early in the morning and late at night (Hardy, 2010). The company’s choice of introducing energy drinks had led to competition from other companies. These companies include Red Bull and Monster and other similar energy drinks producing companies in the market (Paul, 1997).

Current Marketing Situation

Leaping Lizard is a purely is purely ...

For the purposes of this term paper it was decided to analyze factors affecting marketing strategy of the European brand "Fairy Dragons" that manufactures souvenirs and toys. The fabulous legend about dragon's family that has magical powers and help people was formulated for the promotion of the brand. The brand name clearly relates to the main heroes of that legend - thereby the brand's mission is much broader than the mission of usual souvenir manufacturers. "Fairy Dragons" has taken on additional psychological meaning for the consumer. The brand is presented in retail places near European must sees visited by ...

MARKETING

Introduction:
This report aims to design a marketing plan for undergraduate students to enhance the growth of enrollment for the sake of enhancing revenues of the organization.
The marketing plan includes product, pricing, promotion, place, and positioning. Each strategy is associated with other and change in one factor has a significant impact on other. Designing of strategies varies with the objective of the organization. Here, the objective is to attract the undergraduates therefore strategies have been designed by considering undergraduates.

Market segments:

Market segmentation is a strategy of dividing a broader target market into small segments of customers. It is about differentiating one ...

INTRODUCTION

The alarming increase in stress incidents in workplace in recent years and its harmful influence on employees’ well-being has made stress management the most essential field of study and improvement for American companies. They often face situations when a high pace of work and constantly changing market situation cause increasing fear, anxiety, management dissatisfaction and staff complaints. Often these difficult situations are caused by quite ordinary reason - by the high stress level of both managers and employees. Since stress has a negative impact on work efficiency, the problem of stress management is currently quite relevant and this is extremely important ...

Introduction

This paper analyses the retail management strategies between two of the largest retailers in US- Target and Walmart. The products of comparison concerning strategy analysis shall be microwave ovens and cooking oil.

Part A: Strategy Analysis

Microwave ovens
Walmart stocks 19 brands of microwave ovens while target stocks 10 brands. Both Wal-mart and Target focus on retailing the countertop microwaves instead of the over-the-range microwaves. There is high differentiation between the different brands in terms of power, functions (defrosting, grilling, and cooking, among others). Wal-Mart, which has more brands, offers its clients more varieties from which to choose. Wal-Mart offers its products ...

Introduction

Investment and risk denominates some of the essentials in the function of management, and it is known as a pre-requisite as far as managing and confirming things accordingly. Corporate Social Responsibility (CSR), Corporate Governance and Business Ethics are some of the parts that deem necessary for an organization to have their existence for a longer span of time. There are numerous organizations in the world which are actually in the favor of delivering the best to their consumers, employees and management as well (Bredeson, p.34).
In order to effective manages the employees and operations of a company, there is a need to comply ...

Introduction

Japan is among the countries that experienced vigorous adjustments in agricultural structures in the economic development process and liberalization of the world trade. Paths of adjustment in agriculture that have been taken by Japan are different from other countries that are advanced like North America and Western Europe. This makes them conflict during negotiations of trade and world agricultural policy reforms. The agricultural sector in Japan has become the main talk of other nations concerning its strategy towards trade and liberalization. Many nations want to form partnerships with Japan. Policy makers have not created any sustainable policies towards agricultural ...

Real Madrid CF

Real Madrid is a Spanish, professional football club founded in 1897, and with upwards of thirty Spanish League (La Liga) titles, seventeen Spanish Cups, nine European Championship Cups and two UEFA trophies, it is easily one of the most successful football clubs in the world ( Real Madrid, 2012). It was voted the 20th Century’s most successful club by FIFA and by the close of 2011; it was the richest club in the world, with annual revenues reaching upwards of $695 million and $204.0 million in operating revenues. The club, which is entirely owned and controlled by its members, is ...

Introduction

The interest groups are extremely powerful in the Western countries as the source of the representation of the population in the political life of the country. In the contemporary society the shifts in the political arena of the communities are made as the result of the actions of the interested groups. These groups represent the formation of the citizens having the leverages for the exercising influence over the population. They have the power and opportunity to control the spread of the political ideas and behavior among the population. Meanwhile, the political life of the Western democratic countries is not ...

Introduction

Through its franchise model, McDonalds has been a leader in the fast food market. However, understanding the success of the business requires an analysis of its environment and strategies. With that, it is crucial to understand how the competitive environment it operates affects it and how it responds. Further, understanding the brand’s global marketing strategies is crucial. To achieve that, this report provides an industry analysis and the brands marketing mix analysis. To begin with, the competitive industry analysis uses the Porter five forces to analyze the competition the business faces from rivals, competitors and substitutes and the ...

International marketing plan

Molson Coors Company needs the expansions of its commodity market. The best way to do it is the entry on the foreign market, because the increase of the amount of selling on the existed market is not rational and effective.
The Thai market is interesting and suitable for the Molson’s expansion. In this section we will examine the ways of Molson’s entry on this market and the strategy of that entry. The product which we want to sell on the market is the beer. The type of the beer can be chosen from the production line ...

Embracing Diversity

Organization
Top Inc is a global company involved in the production of beverages. It manufactures, markets, and sells soft drinks in the global market. It is headquartered in California. The Company was established in 1992, and it is operating in different counties.

Problem Identification

The emergence of new business trends of globalization and increased ethnic and gender diversity has made most organizations embrace diversity. In Top Inc. diversity is not well managed and this has caused several conflicts in the organization. Employees are resistant to changes being implemented. In addition, there are communication problems. These problems have increased conflicts and employees’ ...

Scenario Analysis

Businesses are made to earn economic profit and increasing the financial belongings. This particular provision could only be accomplished by a company, if it could bring cost efficiency and continuous development into account (Richard A. Bettis, p. 26). Cost efficiency is an important measure from the viewpoint of an organization and due to this particular aspect, an organization could increase its financial belongings accordingly.
Continuous development is an important for an organization to become economically and strategically strong as compared to other companies operating in the same line of business and that is the main thing, who companies always try ...

Marketing Mix

The management of Theranos understands that understanding the process of marketing entails taking the right product, having it in the right place, selling at the right price and promoting it well. Theranos marketing mix is discussed in detail below;

Product

Theranos offers a broad range of products in its online platforms such as men and women shoes, dresses, suits, kid's clothes and all other types of clothes used by the young generation. However, the company is still expanding and hopes to incorporate household items, electronics and appliances and much more through its online platform.

Place

Theranos is mainly an online business ...

Term Paper

Term Paper

Introduction

The primary strategic objective of the University of Idaho is to make growth in enrollment at the Institute. The primary strategic objective is set by the current President Chuck Staben. The University of Idaho is not the only institute that has developed this strategy, but several colleges and universities across America are also focused towards the growth of enrollment. It is observed that there is intense competition among different institutes for the growth of enrollment. The reason that all the universities want to increase enrollment at the college is that it is a source of the stream ...

Advanced organization behaviour

Organizational behavior involves the study of human behavior in institutional settings. It forms an interface between the behavior of people within the organization and the organization itself (Locke, 2009). There are three levels of organization behavior. The first type is the micro level. This level involves individuals. Furthermore, it focuses on how the individuals interact with each other at the personal level. Various people portray varied kinds of body language toward one another. This trait can be visible from the way people talk to one another or make facial expressions.
The second type of behavior occurs at the meso-level. ...

Introduction

Strategic culture can be defined as a set of beliefs, attitudes and norms towards the use of military force, Strategic culture refers to the relatively stable views that shape the utilization of military power to assert a country’s influence in the international community. This include the main pointers and variables that shape the way a country interacts with other countries. This is common with most major countries that seek to expand and grow their influence around the world. In today’s world, most analysts evaluate and analyze the strategic culture of UN Security Council Permanent members.
The purpose ...

Business Opportunity Analysis: Chocolate Import

Exchange rate
Sales volume
Import duty and related costs
Initial Investment
Depreciation
Working capital requirements
Discount rate
Seasonal sales fluctuations
III. Analysis of the business opportunity.
IV. Alternative solution.
V. Conclusion.
VI. Exhibits.

Executive summary.

A business proposition to import and sell Belgian chocolates in the United States has been offered for analysis. The basic assumptions for this venue are an up-front lump-sum payment for exclusive right in the US for five years and the 35 percent discount on the buy-in price in Belgium. The existing market research shows a 1 500 kg of gourmet chocolates per month market capacity.
Taking ...

Abstract

The rapid growth of Christianity in Asia, including South Korea, is one of crucial trends in the modern development of different branches of modern Christianity (Jenkins 7). For a state the growth of a new religion means changes in different spheres of life, such as politics, social sphere, education and world outlook of the population. The assignment is aimed at exploring the role of Christianization and Christianity in Korean politics, social life, education and people’s dimension. Complex consideration of these spheres’ development with respect to the emergence and growth of Christianity in Korea is necessary to single out the role ...

Introduction

The economies of modern era are volatile, and they are influenced by the rapid changes that are occurring throughout the world. However, an on-going position of an organization in the market depends on the evaluation as well as analysis of the surrounding. The successful organizations conduct environmental scans on periodic basis in order to analyze what the competitors are doing but their main focus is to consider those aspects that can help them in winning the race (Harari, 1994). BMW, i.e., Bayerische Motoren Werke is one of the leading players in the industry dealing with car manufacturing. It has ...

Public health and community health are two terms that are often mentioned interchangeable. Unfortunately, there are many people who think that the two terms mean the same thing. However, although both are related to societal health, they have two different meanings. Public health refers to the art and science of disease prevention, prolonging of life and general promotion of health through informed choices and organized efforts of the society, organizations, private and public, individuals and communities (Green & Ottoson, 1999). Public health is focused on the national, state and county levels. Community health, on the other hand, refers to the ...

Strategy, tactics, or Strategic objectives to reach the targeted market

Given that Adirondack Creamery’s products are rich and flavorful because no emulsifiers, stabilizers, artificial ingredient, additives, colors or replacements are added, marketing objectives should reflect the organic foods principle used by the Whole Foods Market in setting excellent standards in food retailing (Datamonitor Report 4). The primary goals of this marketing campaign is to outline the strategic marketing goals to be used in marketing Adirondack Creamery. The adopted strategic approach should be able to convince clients and generate sales.While Adirondack should not segregate clients on age, tastes, and region, the strategic marketing approach should be niche or specialized ...

Management has been termed by scholars to be a field whose paradigms are in constant transition. The environment in which businesses and management operate is faced by new challenges as the world adopts new methods of doing business. Economic and technological advances have significantly altered the business patterns and practice around the globe today. Globalization has since introduced new technology and procedures such as outsourcing and social marketing to meet new business requirements. Nations are constantly creating regional blocks that allow cross border employees where different nations have multinational and multiethnic workforces. Additionally, the insistence of developing the girl child ...

Barclays Bank

Barclays Bank is a multinational company that offers both financial and banking services to its clients. The company has its headquarters in U.K, London. It operates in over fifty countries across the globe. It has territories across America, Asia, Europe, and Africa. The company serves over forty eight million customers, and it has assets worth $ 2.33 trillion (Businesswire, 2005). In the year 2010, Barclays Bank was ranked the fourth largest Bank worldwide. The bank is clustered into two; the first business is corporate and Investment and wealth and Investment while the second business is Retail and Business Banking. In the ...

Examination of Performance Review Conflict

Examination of Performance Review Conflict
Performance review conflict can create serious problems in the public sector. In reviewing an employee’s performance, the supervisor considers self-reported performance assessment, his/her observations of an employee’s work, and feedback from other supervisors and peers who had the opportunity to oversee or observe the work of the employee. However, ratings for each criterion depends, in part, on the subjective interpretation of the supervisor. Rater bias and favoritism based on gender, race, age, physical appearance or attractiveness, personality, and personal relations or interests may influence supervisor ratings. Evaluation results become the basis of ...

Information Technology Strategic Plan

2016-06-07
Information Technology Strategic Plan

Introduction

As we know, the success of any organization depends largely on how it satisfies customers. If the customers like the quality of work and organization of the administrative staff, they will become loyal. Thus, the rate of customers’ loyalty will increase. Attracting customers are contributed by the timely execution of orders or projects, good service, reasonable pricing policy and effective business communications with customers. Not every customer is willing to spend his money immediately and conclude a profitable deal with the company. In order to increase income, the customers must be interested in the ...

SWOT analysis of MIWA International Corporation

Part 1- Description
Miwa International Corporation is founded in Japan as an international company working in the wholesale sector of the market. The company now is successful in occupying a Unique Position in Market, which is achieved with the help of its special product line include cosmetics, skin care products, and product health care. No other company or brand is offering the same special line in the market. However, the brands do exist within each product category. The most of its consumers for the company are Asians because they are more concerned about white complexion, and Miwa offers a ...

Internet Marketing: The importance of using the internet as a marketing tool

Introduction
The purpose of this paper is to not only point out the importance of the internet as a marketing tool but also to highlight the implications of the web on business decision-making processes. The internet has provided a rare opportunity for companies throughout the world to move their operations beyond the physical constraints of the traditional product distribution channels creating an enormous wealth of possibilities for businesses to exploit (Kiang and Chi). Today, the web today has more than 77% rates of penetration in most advanced markets with the emerging markets such as China, Brazil, and India accounting ...

CONTROVERSIAL EDUCATION REFORMS

Introduction
Many of the debates about particular educational reforms are mostly and inherently controversial (Au, 2014; Zeichner, (2015). The controversy thereof, many a times, occur because of the existence of multiple diverse and mutually opposing values, aspirations, and general interests. For example, if one party is for a particular change such as reduction of tests in schools, that particular party will come up with quite convincing reasons such as the need for specialization and reducing burdens to students (Au, 2014). Similarly, the opposing party comes up with equally convincing reasons, and in this case, reasons such as more tests to ...

1. Describe in detail, how each of your goals and objectives, listed on your contract
It was a privilege given by the University of Northern Colorado, School of Human Sciences, placing me at the Human Services Program, as an intern, with the agency-North Colorado Health Alliance (NCHA); which is coordinating the Weld County Community Health Campaign-Make TODAY Count! Supported by, the grants from Kaiser Permanente and the Colorado Health Foundation. This is a three-year campaign launched in June, 2013.
After obtaining internship contract, I contacted the faculty supervisor and the academic advisor to discuss my assignment for internship. I ...

Introduction

General Electric Corporation is regarded as one of the most successful corporations in the world today. Importantly, it appears as one of the Fortune 500 companies. One of the factors that has contributed towards the success of the corporation is its leaders. This paper aims at critically examining leadership in General Electric, its purpose, characteristics and significance in enhancing the competitiveness of General Electric. In addition, it will examine the strategies that have been put in place by the leaders of General Electric. It will also examine the role of leadership in promoting competitiveness and future leadership in the ...

1. Selling the domain name is not recommendable because it is a precious commodity for online business world. Selling it will come in gaining commercial advantage by the one who intends to buy the domain name. In order to sell the domain name, it is necessary to know the intent behind the buyer buying the domain name. Ethical dilemma involved in the transaction is the time, money, and personal time that are tied to obtaining the domain name. As the online store is just established, it is necessary to get the traffic on the website so that the intention of ...

Identification of population (Canada-Women population)

Health issues related to this population
Policies/ laws positively/ negatively affecting population
Historically, what has nursing organizations done to advocate for this population?
Influence of Affordable Care Act on this population?
As a nursing advocate for this population, explain what is your specific main concern that you feel our health policies should address with this population that is presently lacking?
Identify a government politician with their address who you could write to advocate for this group. What office do they hold? Why is this politician a good choice for this population?
Compose a letter to that government ...

Introduction

Police force is a very important department in America. The police officers play a very significant role in the society. It is no secret that the American police forces are largely dominated by men. There are fewer female officers as compared to their male counterparts. Obviously, the few female officers are faced with lots of challenges. This makes it difficult for them to cope up with the working conditions in which they are expected to discharge their duties. This paper gives a critical evaluation of female police officers. It does this by focusing on the historical trends, their numbers, challenges and the ...

Civic engagement in the public information tax bill 1041 in Colorado

Abstract
This paper considers civic engagement issues in the public information tax bill 1041 proposed by senator Kefalas and his colleagues in Colorado. Civic engagement ensures public engagement through open ongoing dialogues which ensures transparency and mutual trustworthy relationships. It requires community engagement in discussions of relevant issues and policy proposals so as to ensure the public opinions, ideas and decisions need be factored into account before taking actions. Civic engagement in the formulation of tax bills ensures a strong sense of responsibility which avoids opposition from the public and empowers citizens and state as agents of positive change. If ...

This paper focuses on the 2009 case on Ricci v. DE Stefano, and the decisions made by the Supreme Court based on the hearings of the case. This case also had a big impact on how employers and employees relate in their work settings. This case’s decision turned out to be a dangerous outcome for employers in terms of testing and hiring of employees. This is in relation with the United States’ anti-discrimination law. This case can be analyzed using two legal theories of civil rights. They include the adverse impact theory and the disparate treatment theory. The two theories ...

Describe the benefits of having a diverse workforce in an organization.

Arguably, workplace demographics have tremendously shifted, and global markets are always at the increase, driving workplace diversity to be a necessity. As a matter of fact, the organization and employees reap both intangible and tangible benefits from a diverse workplace. In fact, organizations in the world have positioned themselves to embrace diversity in the workplace. In most organizations, working and workforce patterns are changing, whereby the working population is becoming older, as well as experiencing an increase in the number of people and women working in various organizations coming from diverse ethnic ...

Introduction

As a result of globalization and increased capacity of many organizations, there is much diversity in the work place where people from different educational backgrounds, race, age groups, abilities, genders, among others work together with common objectives in one organization. Employers are therefore required to create a working environment that is free from any form of discrimination and based on equality (Siddiquee & Faroqi, 2010).1 Employers can demonstrate this principle by ensuring that all people can access development opportunities in their organization irrespective of their differences in backgrounds and giving disabled or disadvantaged people an equal chance to grow in ...

Introduction

There have been various occasions when employees are discriminated against in terms of promotion on the basis that they are not of the required sex, not that they are not qualified to be in those positions. Because of this, class action lawsuit has been formulated to be applied by the victims of promotional or salary discrimination to fight for their rights.

This write up explains the use of class Action lawsuit by the affected people to ensure they are not discriminated against in promotion at workplace on the basis that they are not of the required sex while they ...

Executive summary

The smart home integrated energy efficiency product will come in packages of silver, bronze, and gold to target consumers and homeowners in the United States of America. Bronze packaged products will be marketed to consumers of lower income bracket while energy efficiency products that are packaged in silver and gold will be marketed to high-income homeowners. This product is fabricated to ensure that it reduces the amount of energy consumed by electric appliances and in effect reduce the electric bills that are paid by consumers. Due to the complexity of this product market representatives will be used to visit ...

Executive summary

Drone technology has been in used for quite some time now in many western nations for military operations. More recently, this technology is being applied to manufacture inexpensive technology and in the filming technology. Unmanned systems commonly referred to as drones continue to be made available to different consumers globally for their private means. The use of drones in the film making industry has helped to improve the quality of films produced. Further, it has increased efficiency and grown the film industry as film directors are able to capture moments that were nearly impossible to obtain some few years ...

Executive summary

This product is centered on virtual reality technology. As a matter of fact, this product is designed for law enforcement officers. By simulating the dangerous conditions and circumstances that police officers have to work under on a periodical basis, the software will help law enforcement officers, make better decisions in a short period. Some of the decisions that it will help a law enforcement officer make are when to discharge a weapon when to engage a suspect and how to ascertain whether a situation has a potential of being volatile. What is more is that this software not only ...

Executive Summary

In addition to creating a Turkish-American newspaper to enhance the educational and professional experience of the Turkish population in the US, the CEO of the business plans to open a photography component. The opportunity to succeed in the market is expected to increase with the success of photographic component of the Turkish-American newspaper. The report helps to explore the main advantages available for the CA and the possible products and services offered by the two businesses. The paper is designed to provide information to the shareholders about the effectiveness of the current CA and photographic component.

Business Overview

The Turkish-American newspaper ...

Assignment 2

Strengths
Neiman Marcus has a strong American luxury brand portfolio. Its strong customer loyalty adds up to its strengths. The company’s market sustainability is enhanced by its recession-resistant clients who have considerably high discretionary spending (Leslie, 2016). Besides, the organization has conspicuous, eye-catching multi-channel retail formats thereby attracting a large group of the upper middle class and the upper class. The organization’s departmental stores are located in upscale areas where the target customers including the celebrities and the wealthy class can access them.

Weaknesses

The store’s marketing and global exposure are relatively low compared with the standards ...

Two Arguments on Homophobia

Introduction
The discrimination of individuals who identify as homosexual or are thought to be gay is a common occurrence across the globe. Cities, boroughs and states have passed legislation that outlaws homosexuality. Negative attitudes towards homosexual people usually lead to hostility that come in verbal and physical attacks which sometimes result in death. Homophobia or the fear of individuals who are gay has been associated with religious and cultural beliefs, general ignorance about sexuality and the need to make homosexuality a tool for political gain.
Using the case of Uganda’s Anti-Homosexuality Bill, this paper explores the causes of ...

Phase 3 – Behavioral and Environmental Diagnosis of Vaccinating Children

Vaccination among children is one of the most controversial issues in health care. There are both behavioral and environmental reasons in relation to parents’ decision to accept or decline the vaccination for their children. Using the phase three of precede-proceed model, this portion will provide further ecological assessment that will analyze such determinants of the parents’ decisions as well as the present policy factors that affects the implementation of vaccination for children. The emergence of different viruses call for the implementation of policies that will promote the vaccination of children ages between 1 and 5 years old. However, there ...

An Assignment Submitted by

Sales Management and Sales Communication of SMEs
Brief Summary
The research conducted by Havlicek & Roubal (2013) concerns the specificity of the sales management and communication of small and medium enterprises (SMEs). Particularly, the scholars aimed to distinguish between the marketing and sales management, claiming that in some instances, these two functions are fulfilled by the same staff members in the company. However, Havlicek & Roubal (2013) insisted that sales management and sales controlling have to be separated from the marketing due to the difference of these functions. The article implied that the process of sales management follows a specific set ...

International management

International management

Introduction

Expansion to foreign markets is an important prerequisite for success of any modern business. Sustainable growth strategy serves a number of aims, such as supporting the growth of markets and products, expanding a business, improving margins, increasing revenue and reducing a time of a business cycle (Kumar, 2010, p.1). Furthermore, expansion to foreign markets is crucial for companies that manufacture products, targeted for the markets of developing countries, so that as many economies as possible can benefit from innovative solutions.
One of the crucial problems of African countries is water supply. Every day a lot of individuals ( ...

Abstract:

Health disparities associated with Food and nutrition appear to cause a serious concern. Especially, families surviving on low wages and experiencing food insecurity are at risk of contracting obesity and overweight. There is a need to develop awareness on the factors that contribute to such issues. The present study intends to highlight the literature that better dissects the link between low income/ food insecurity and obesity and overweight, and also proposes a mini plan to overcome the issue. Here, a web search was carried out to retrieve pertinent information from the sources. The search results revealed that families on low wages and food ...

There exists about 300,000 plant species on earth, and every individual plant hosts one or more endophytes. However, it is just a few of these plants that have been researched relative to their endophytic biology. Hence, the chance for isolation of new, as well as, interesting endophytic bacteria in plants are important. Endophytic bacteria can be referred to as bacteria that can be isolated from tissues of a surface-disinfected plant or bacteria extracted from inside of a plant, which cause no visible negative effects to the plant. Almost every plant is populated by varied bacteria referred to as endophytes. Majority of ...

[Old Navy-Case Assignment]

Marketing strategies are not always free from risk of failure. Marketers should consult as much as possible with internal as well as external consultants to make the campaign more feasible and productive. Old Navy has introduced a new marketing campaign for targeting young customers through online videos. These days’ online videos are considered as future of content marketing. Almost 65% of the marketers expect the online videos to dominate their marketing strategies in nearby future. I am writing this memo as per your request to evaluate the inns and outs of the new marketing campaign. The memo ...

Introduction

Famous Dave’s is an American series of restaurant shops serving in over thirty-four states. Started in 1994, the first restaurant developed in a slow pace but immediately grew into much success. Famous Dave’s management has been phenomenal for the company’s growth over the years. The opening of new branches year in year out is evidence for Famous Dave’s success in the restaurant industry. The company is currently under the stewardship Ed Rensi as the CEO and since its incision, the company’s head quarters has been Minnetonka, Minnesota, United states. This paper explores the various aspects ...

1970-1980’s (Newman, Parse, Watson, Rogers) iv. Development of the metaparadigm per Fawcett

v. Development of paradigms
1. Simultaneity and Totality
2. Particulate-Deterministic, Interactive -Integrative, Unitary Transformative
III. Discuss knowledge development in nursing (10 points)
a. Carper’s Ways of Knowing
b. Emancipatory Knowing
c. Ways of unknowing
d. Role of research
e. Role of the socio political environment
IV. Application/Synthesis for Advanced Practice (10 points)

Describe how the new advanced knowledge, in the course to date has informed and influenced your own perspective on nursing:

i. Philosophic
a. What philosophy is most congruent with your own personal philosophy and why?
ii. Paradigm of Nursing
a. Discuss the congruence between your nursing philosophy and your nursing paradigm
b. Describe ...

Executive Summary

This report was commissioned to investigate whether fast food workers deserve a living wage as opposed to the current federal minimum wage and if so, ways of effectuating the same. To this end, the paper provides an analysis as well as an evaluation of the current financial estimates and cash flows as evident in the McDonald’s Corporation Annual Report and its capacity to deliver on the aforesaid. The research paper also draws attention to the Australian franchise and their business model which has been able to overcome the hiccups that now face the corporation in the United States and ...

EVOLUTION OF MANAGEMENT PRINCIPLES FROM THE CLASSICAL SCHOOL TO THE PRESENT

Introduction
Management theories and practices today have evolved through the years. The changes in approach to management theory depict the economic and social trends, milieu, and attitudes. In order to comprehend the various approaches, it is crucial to explore their evolution (Duft, 2013). Comparing and contrasting the management theories highlights their differences and similarities in concepts and practices. The analysis shows how management practices evolved to the modern day management theories. Management is a theoretical discipline that dates back to the 199th century; it emerged due to the need for control and coordination of many people working in the ...

Lexus is a luxury automobile brand that belongs to Toyota Motor Corporation. The brand was established in 1989, and it has gained global market popularity over time. Lexus remains the best selling brand in Japan’s premium cars. The brand name ‘Lexus’ is derived from two words ‘elegance’ and ‘luxury’, which represents the highest quality and technological image of the product. It has a mission to deliver high quality product that exceeds the customers’ expectations; this is accomplished through the provision of personal facility design and comprehensive consultation to the firm’s dealers. This mission is essential in ensuring that the ...

1. Singapore as a country and its tourism: the overview
1.1 Singapore country profile
Republic of Singapore is a Southeast Asian city-state located on 63 islands. It is separated from Malaysia and Indonesia by the straits of Johor and Singapore Strait respectively. The population of the country amounts to approximately 5.3 million and is constantly growing, and with total area of just 710 km2 Singapore is in the world top-3 by the density of population with 7,315 people per square kilometer, which implies that there is a need for land creation, which is being done through land reclamation.
...

Introduction

Tourism contributes significantly to the social, cultural and economic growth of a country. Development of sophisticated competitive strategies ensures a tourism industry receives more tourists and achieves a competitive advantage. Most tourism destinations conduct surveys on the potential areas where to receive more visitors bearing in mind the strategic flexibility of the changing environment (Steers, Runde & Nardon 12-14). The Slovenian tourism strategy aims at developing a plan the will ensure the destination wins the global competitive advantage in the tourism sector. In addition, the strategy falls under the Ministry of Economic Development and Technology that is assisting in the development of a perfect development ...