Segmentation
Nike has created hundreds of different products in order to reach different market segments. The company’s products in the shoes in the following sports basketball, action sports, cheerleading, golf, dance, lacrosse, soccer, running, volleyball, tennis, track and field, and softball. The two segments the company can serve include basketball teams and players, and basketball fans and amateurs. Basketball teams such as NBA buy basketball shoes in large quantities for their players and trainers. Some players also buy shoes for their private training. Additionally, basketball fans and amateurs buy basketball shoes to connect more with basketball players and teams.
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