Introduction
Tourism contributes significantly to the social, cultural and economic growth of a country. Development of sophisticated competitive strategies ensures a tourism industry receives more tourists and achieves a competitive advantage. Most tourism destinations conduct surveys on the potential areas where to receive more visitors bearing in mind the strategic flexibility of the changing environment (Steers, Runde & Nardon 12-14). The Slovenian tourism strategy aims at developing a plan the will ensure the destination wins the global competitive advantage in the tourism sector. In addition, the strategy falls under the Ministry of Economic Development and Technology that is assisting in the development of a perfect development ...