Introduction: Organizational Change 3
Importance of Organizational Change 3
Company Overview: Verizon Communications Inc. 4
History 4
Present Scenario 5
Diagnosis 6
Kotter’s 8-Step Approach 7
Sense of Urgency 8
Guiding Coalition 8
Strategic Vision 9
Communicating Vision 9
Remove Barriers 10
Short Term Wins 10
Sustain Acceleration 11
Conclusion 12
References 13
Introduction: Organizational Change
Change is consistent in nature. A business undergoes many changes during a course of its operation. The change may be due to political, technological, economic or other reasons. To survive and flourish in operations, the business should adapt itself to meet the change successfully. The organization can adapt ...