ABSTRACT
CRM databases are created to aid organizations in managing their customers thereby increasing their revenue and profits. A central database of customers and contacts can help an organization drive forward sales to get higher returns on marketing activities. This paper describes the design of a customer relation management database for an auto part store. The store will document relationships between customers, salespeople, inventory, and products, through parameters such as orders and order lines among others. Using modeling tools such as ERD, a model of the auto part store CRM will be developed. The model encompasses the analytical and transactional components to ...
