Business
Literature Review
This paper will use a qualitative approach to show the guidance consumers seek when they are confronted with a purchase decision-making. This study will examine and correlate the relationship between multiple variables such as family conflicts, family social support, peer influence and economic positions. Demographics that will be measured include age, income, marital status, and number of children. Ultimately all these factors contribute to a consumer’s buying behaviour, and it is important for organizations to focus on these variables before they draw a plan to guide consumers’ buying behaviour.
Depending on the group that is being interviewed, questions ...