Developing a model of brand personality in Sport Industry
Organised competitions such as sporting events have been meaningful and important cultural components of essentially every civilization that has existed throughout history. In an effort to capitalize on this ubiquity, sports media and marketing have been used to connect with customers for nearly as long as sport itself has existed, in one form or another.
People have been engaged in different activities that may be associated with and classified as organized sports competitions for hundreds of years. One of the first examples of modern sports marketing involved tobacco cards featuring popular baseball players of the 1870s .
The ...