Introduction
In the recent past doing business beyond the borders has been the wish and struggle of most organizations in the world not only for profitability but also to caution the business against the domestic uncertainties. This has driven the motive of multinational enterprises (MNE). Recently the urge of going global has made many businesses to venture into new overseas markets leading to foreign direct investments (FDI). Presented in this research is an able overseas market for the Dutch stroopwafels manufacturers in Yangling. As a way of satisfying the growing demand for their product, they are presented with a virgin opportunity which ...